BlogHide Resteemsanandraodigital (30)in marketing • 4 years agoOnline Customers Are More Than Intent Data: Ways to Impact Shopping BehaviorSupply and demand impact advertising just like everything else. Right now, digital impressions are soaring as the world hunkers down. Yet, most companies have paused advertising campaigns or…anandraodigital (30)in leadership • 4 years agoEmbrace Feedback — the Gift That Keeps on GivingI once heard someone say, “Feedback is a gift.” I thought, okay. A gift for who — the giver or the receiver? I think it means more for the person getting it, and the phrase should be more like…anandraodigital (30)in innovation • 4 years agoIs Innovation at a Crossroad or a Dead End?The term innovation has so many different iterations in the business world, its meaning — and practice — seem almost elusive, but it doesn’t have to be. To court it and leverage it effectively for…anandraodigital (30)in elearning • 4 years agoThe Unintended Benefits of eLearning for KidsWorking from home during the pandemic has been eye opening in a lot of ways. But one of the most significant has been the role e-learning plays in educating my children. Now that schools are closed…anandraodigital (30)in leadership • 4 years agoAttention Business Leader: Your New Product Might FailAs the visionary, your idea for a product or experience is drastically better and different than what exists currently. So valuable to your customer that it will generate profitable business. You…anandraodigital (30)in innovation • 4 years agoBusiness Leader: Why Are You Waiting to Innovate?Dear Business Leader, When was the last time you tried something entirely new with the sole purpose of learning something different about the consumers of your product / service or challenging the…anandraodigital (30)in innovation • 4 years agoThe Problem with IdeasOur family is currently in the throes of the Chicago Student Invention Convention. My son and his fellow 4th grade classmate had an idea to invent a novel hover device for phones. The device would…anandraodigital (30)in coronavirus • 4 years agoCoronavirus Will Change the World Permanently in Some Ways. Here's How.As I look around at the impact the COVID-19 outbreak is having on the world today, it got me thinking about how these changes will play out in the long-term. Once the virus has been overcome, what…anandraodigital (30)in retail • 4 years agoThe Coronavirus May Change the Retail Industry ForeverThe coronavirus has forced us all to embrace the concept of social distancing, and just stay home in order to curtail the spread of the virus and not cause undue harm to others. It’s uncomfortable…anandraodigital (30)in realestate • 4 years agoPost-Pandemic, the Real Estate Industry May Never Be the SameThe coronavirus pandemic is undeniably changing humanity in some very profound ways. For instance, thanks to technology, there is no doubt that people can still learn, contribute, and manage while…anandraodigital (30)in supplychain • 4 years agoSupplier Risk is the Weakest Link in Supply Chain for Most CompaniesThere have been numerous reports lately about the impact of Covid-19 on the global food supply chain. Food availability and pricing seem to be largely driven by a combination of logistical…anandraodigital (30)in marketing • 4 years agoHow Google Paid Search Can Save Your Small Business from ExtinctionA dear friend of mine who owns a fast food restaurant asked to discuss a few ideas to grow his business. Like every small business, he saw quite a precipitous decline at the start of COVID. And…anandraodigital (30)in mobile • 4 years agoSeven Ways To Create A Successful Mobile App StrategyIn 2014, I was at the forefront of the mobile-first revolution leading a partnership between two tech giants as global head of product for a mobile-first portfolio. The partnership sought to not…anandraodigital (30)in leadership • 4 years agoYour Chief Digital Officer Can't Be an Afterthought AnymoreWe've all heard leaders say, "We are not in the digital business!" They're wrong. Almost all businesses are digital. Thanks to COVID-19, we've skipped ahead five years in consumers' and businesses'…anandraodigital (30)in marketing • 4 years agoBrands, Reputation Matters. Manage Yours BetterBusinesses are built one customer at a time. B2B companies know all too well that each customer interaction is a unique opportunity to delight and encourage them to broadcast their feelings as a…anandraodigital (30)in marketing • 4 years agoDo You Know How Customers Shop? You Should — It’s ImportantBehavioral customer segmentation is critical for retail survival. It’s an inescapable fact. Now let me tell you why. Brands focus their customer segmentation efforts to understand what products…
