BlogHide Resteemsmarilenato (25)in superdry-strategy • 2 years agoSUPERDRY case study: The marketing strategy behind one of the top UK clothing retailersSUPERDRY is a renowned clothing company based in the United Kingdom and was established in 1985. The company offers casual clothing inspired by classic American styles and Japanese graphic design…marilenato (25)in omnichannel • 2 years agoThe 12 key omnichannel retail trends of 2023Discovering the top omnichannel retail trends 2023 has to offer involves analyzing the current omnichannel trends, along with some predictive analysis regarding the future of omnichannel…marilenato (25)in christmas-campaigns • 2 years agoThe best Christmas marketing campaigns everOn average, brands spend $2.5 billion on holiday season advertising, as most brands go all in to create brilliant Christmas commercials. These top 30 Christmas ad campaigns caught our eye, so let’s…marilenato (25)in cyber-monday • 2 years agoCyber Monday Statistics: 70 Stats Every Retail Executive Should KnowCyber Monday, along with Black Friday, is one of the most anticipated events of the year for retailers and consumers. Cyber Monday takes place the Monday following Thanksgiving and features…marilenato (25)in holiday-marketing • 2 years agoThe Best Thanksgiving Campaigns We’ve Ever SeenThanksgiving is one of the most important business holidays for retailers. According to the Robin Report, retail spending rose by nearly 30% in 2021 during Thanksgiving, Cyber Monday, and Black…marilenato (25)in screwfix • 2 years agoScrewfix’s Marketing Strategy that Drives GrowthScrewfix’s growth came from the following 10 key marketing factors. We’ve spotted and analyzed them below, so feel free to try them for your business. Key Strategy #1: Going Omnichannel…marilenato (25)in retail • 2 years agoThe most critical types of retail KPIsThere are four primary types of retail KPIs to monitor, with each serving a different purpose: Evaluation of Sales Data: Sales KPIs measure the effectiveness of the current sales strategies in…marilenato (25)in fmcg • 2 years agoFMCG Marketing Strategies to Increase YOY RevenueTo develop customer loyalty and ultimately grow revenue, businesses can follow these FMCG marketing strategies. Key FMCG marketing strategy #1: Build a strong brand positioning (product) The…marilenato (25)in aldi • 2 years agoThe ALDI marketing strategies that unlocked its growth.ALDI’s growth clearly came from 9 key factors. We’ve spotted and analyzed them below, so feel free to try the same strategies for your business. Key Strategy #1: Omnichannel transformation A…marilenato (25)in backtoschool • 2 years agoBack-to-school marketing ideas for all businessesEven if you don’t sell clothes, electronics, or school supplies, you can attract your share of back-to-school shopping. Highlight FMCGs that may sell out before school starts. FMCG marketing…marilenato (25)in ocado • 2 years agoThe marketing strategies that led Ocado to the topOcado’s growth clearly came from seven key factors. Notably, the company has collaborated with others in various industries to expand its reach. Ocado could have held its technology close, refusing…marilenato (25)in retail • 2 years agoRetail Trends 2022: 101 industry experts share their predictionsThe Top 10 Retail Trends of 2022-2023, as predicted by our experts, are: Retail Trend #1: AR/VR Shopping Retail Trend #2: Omnichannel Experience Retail Trend #3: Social Commerce…marilenato (25)in disaster-recovery • 2 years agoThe most insightful UK disaster recovery statistics of 2022Why is disaster recovery important for a business? A disaster recovery plan outlines strict regulations for the backup and recovery of data in an emergency and is crucial for any business to…marilenato (25)in cybersecurity • 3 years agoThe most dangerous security risks in retail: The biggest challengesThe scale of cyberattacks is hugely influenced by a company’s digital exposure. With the Covid-19 pandemic shaping our shopping habits and, as a result, e-commerce sales rising by 5.1% by 2021, the…marilenato (25)in retail • 3 years agoRetail Events (EU): Which to Attend and How to Take the Maximum Value Out of ThemRetail Event #1: Paris Retail Week Why you should attend: Paris Retail Week is one of Europe’s biggest retail events, bringing together more than 15,000 participants and 330 vendors. This…marilenato (25)in shoptalk • 3 years agoHow to get properly prepared for the Shoptalk 2022 Europe eventPreparation is half the battle, so getting ready for the biggest retail event of the year is not only crucial but mandatory. Below you will find some tips that will help you organize your schedule…marilenato (25)in marketing • 3 years agoHow Sainsbury’s marketing strategy drives growthOf course, Sainsbury’s sustained success over the course of three centuries is largely due to the company’s high-quality products, excellent standards, and exceptional customer service. But while…marilenato (25)in customer • 3 years agoThe Most Important Customer Engagement Metrics You Should Track in RetailThe retail business takes place where your customers are. They’re on social media, on mobile apps, and everywhere else you can imagine. But unfortunately, none of this matters if you can’t compete…marilenato (25)in mothers • 3 years agoMother’s Day retail statisticsWhen developing products, services, or marketing campaigns for mothers, it’s vital to understand what this consumer category now looks like. Mothers are an incredibly diverse group, as exemplified…marilenato (25)in asda • 3 years agoThe key marketing strategies ASDA used to scaleThe brand has led the way in the integration of channels and diverse product lines since the beginning. Its current position results from innovative initiatives and the readiness to readjust the…