BlogHide Resteemsoctopusintel (36)in competitive • 6 days agoGive the game away to reveal your hand too early“Give the game away” — it’s when a company, either by sheer oversight or miscalculation, reveals its hand in the market. It is an accidental reveal of strategy, plans, or weaknesses. Others can…octopusintel (36)in competitive • 14 days agoUncover What’s Missing: The Strategy-First Approach to Competitor Analysis: Weekly Winning StrategiesWhen it feels like something’s missing in your competitor analysis, chances are you’re not wrong. We often focus too much on surface-level metrics. The revenue, market share, product updates, and…octopusintel (36)in competitive • 27 days agoEmbracing Rabbit Holes: The Hidden Power of Creativity in Competitive IntelligenceCreativity in competitive intelligence isn’t about flashy tactics or novel strategies. It’s about making connections that others don’t see. And sometimes, those connections lie at the bottom of a…octopusintel (36)in competitive • last monthWhy Retracing your steps in competitive intelligence is important: Weekly Winning StrategiesThis is a crucial mantra in market or competitor analysis. Retracing your steps is a methodical way to find insights. Use it to find out where your strategy failed or why a competitor outmanoeuvred…octopusintel (36)in competitive • last monthHow Creativity And Context Drive Strategic Advantage With Competitive IntelligenceHow Creativity And Context Drive Strategic Advantage With Competitive Intelligence: Weekly Winning Strategies Creativity in competitive intelligence isn’t about reinventing the wheel. It’s about…octopusintel (36)in competitive • 2 months agoCompetitive intelligence thinking: The power to make you look upWhen conducting competitor or market analysis, it’s important to use competitive intelligence thinking. It’s easy to fall into two camps: Inside the work Outside the work However, the real…octopusintel (36)in competitive • 2 months agoStrategic Advantage and AI: Why Independent Thinking Beats the HypeStrategic Advantage and AI: Why Independent Thinking Beats the Hype: Weekly Winning Strategies AI and other new technologies aren’t a cult. You don’t have to follow them blindly. Don’t just take…octopusintel (36)in competitive • 2 months agoWhy competitive intelligence and creativityWhy, competitive intelligence and creativity: Weekly Winning Strategies “Why” is the most important word you’ll ever use. In Hegarty on Creativity, John Hegarty highlights a fundamental truth:…octopusintel (36)in competitive • 2 months agoCompetitor analysis is all about TransitionsWhen it comes to analysing competitors or markets, transitions are critical. Competitor analysis is all about Transitions. Think of the market as a living ecosystem. It’s not static. It’s…octopusintel (36)in competitive • 2 months agoHow Competitive Intelligence Reveals What Everyone MissesThe answer to your biggest problem is staring you in the face. But without taking time to step back and think, you’re not going to see it. Too many entrepreneurs, enterprises, and solopreneurs rely…octopusintel (36)in competitive • 3 months agoComplaining Won’t Save You, but Competitive Intelligence WillComplaining Won’t Save You, but Competitive Intelligence Will: Weekly Winning Strategies You’re losing. You’re too busy complaining about the market. Or why your competitors are beating you. You…octopusintel (36)in competitive • 3 months agoAnticipate don’t improvise with competitive intelligenceAnticipate don’t improvise: Weekly Winning strategy We have all heard the phrase “Anticipate don’t improvise”. When it comes to competitive intelligence, anticipation beats improvisation every…octopusintel (36)in competitive • 3 months agoThe Expert Fallacy: Navigating the Pitfalls of Expertise in Decision-MakingWhen faced with unfamiliar problems, the instinct is to find an expert. Need software fixed? Call a developer. Are you facing a pandemic? Consult an epidemiologist. Does Sky News need an expert on…octopusintel (36)in competitive • 3 months agoOlympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop BimblingOlympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling As a former 400-metre runner to a reasonable level, achieving a sub-48 seconds a couple of times, I…octopusintel (36)in competitive • 4 months agoUnderstanding and unpacking Competitive Advantage: Weekly winning strategiesUnderstanding and unpacking Competitive Advantage: Weekly winning strategies Competitive advantage is that unique edge that makes customers choose you over the rest. It’s about identifying and…octopusintel (36)in competitive • 4 months agoCompetitor Analysis: Beyond The Hype And The AI Machine: Weekly Winning StrategiesCompetitor Analysis: Beyond The Hype And The AI Machine: Weekly Winning Strategies There's no shortage of flashy battlecards and get-rich-quick competitive intelligence hype out there. Every…octopusintel (36)in competitive • 4 months ago10 Tiny Habits To Enhance Your Competitive Edge: Weekly Winning Strategies10 Tiny Habits To Enhance Your Competitive Edge: Weekly Winning Strategies Tiny habits can set you apart in the relentless game of market dynamics. Here are ten micro-strategies to gain a…octopusintel (36)in competitive • 4 months agoKnow Your Competitor To Know Yourself With An ICPWeekly Winning Strategies Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP). Defining…octopusintel (36)in competitive • 5 months agoTrusting Your Gut In Market Analysis Is A Balancing ActTrusting Your Gut In Market Analysis Is A Balancing Act Weekly Winning Strategies If something doesn't feel right, it isn't. Your gut instinct can be a powerful tool, honed through years of…octopusintel (36)in competitive • 5 months agoMastering Market Presence: Strategic Competitor Analysis For Business GrowthMastering Market Presence With Strategic Competitor Analysis For Business Growth: Weekly Winning Strategies If you conduct competitor analysis regularly, you’re taking advantage of opportunities…