BlogHide Resteemsoctopusintel (36)in competitive • yesterdayQuality Competitor Analysis by Looking at the order you do thingsYou’re pointing at sequencing. And it matters more than many want to admit. Quality competitor analysis stands a better chance of success by looking at the order in which you do things is important.…octopusintel (36)in competitive • 11 days agoOutthink Later: Why Good Competitive Intelligence Ignores Better JudgmentOutthink Later: Why Good Competitive Intelligence Ignores Better Judgment: Weekly Winning Strategies Ask People to Work Against Their Better Judgment That’s the play. That’s how winners think in…octopusintel (36)in competitive • 18 days agoCompetitive Intelligence keep it simple to start: Weekly Winning StrategiesCompetitive Intelligence keep it simple to start: Weekly Winning Strategies Avoiding what’s easy can be a cop-out. You’ll hear people say, “Take the hard path. That’s where growth happens.” Fine.…octopusintel (36)in competitive • 21 days agoHow to Tear Apart Assumptions, Decode Irrationality, and Beat the Market on PerceptionIf you’re considering using Generative AI (Chatgpt, Gemini, Claud, etc) or monitoring newswires and press releases, that’s fine. However, you do it with the same data as your competitors; same…octopusintel (36)in competitive • last monthThe Right Competitive Intelligence Questions: Weekly Winning StrategiesThe Right Competitive Intelligence Questions: Weekly Winning Strategies The right competitive intelligence questions and the good questions aren’t just intellectual exercises or quick lists with…octopusintel (36)in competitive • last monthhe xG of Market Strategy: Why Raw Data Without Context Is a Dangerous Illusion: Weekly Winning StrategiesLet’s start with football (soccer) because it’s a metaphor that is too good to ignore. All about using data without context. Watching Newcastle vs Crystal Palace in the vain hope that Palace will…octopusintel (36)in competitive • 2 months agoCompetitive intelligence product perception and their Better ProductYou’re Not Losing to a Better Product. You’re Losing to a Better Perception. We like to believe that customers are rational. They think in straight lines. But in the real world? They zigzag. They…octopusintel (36)in competitive • 2 months agoCase Study: B2B Mystery Shopping Software Case Study: HR PayrollCase Study: B2B Mystery Shopping Software Case Study: HR & Payroll Insights When evaluating HR and payroll software competitors for a client preparing to expand operations, we conducted a…octopusintel (36)in competitive • 2 months agoThe data trap: When more isn’t better. It’s just noisier: Weekly Winning StrategiesEvery so often, we get asked to discuss competitive intelligence projects, and we hear something. Whether it’s B2B SaaS, legacy logistics, or even medtech, it doesn’t matter. And it’s normally…octopusintel (36)in competitive • 2 months agoEnjoy the silence: Why What You Don’t Know Can Beat You: Weekly Winning StrategiesEnjoy the silence: Why What You Don’t Know Can Beat You: Weekly Winning Strategies “Evidence is the list of things you have got. What about the evidence you haven’t got?” is a quote often…octopusintel (36)in competitive • 2 months agoCustomer Experience as a Competitive Intelligence GoldmineI recently had the opportunity to walk around and talk to stand holders at the Digitial Accountancy Show. I know, who said competitive intelligence is dull, eh? It was an excellent and…octopusintel (36)in competitive • 2 months agoOutsmarting Competitors with Strategic Intel: The Power of Better ChoicesWhether you’re a solopreneur, a tech founder, a Marketing Director, a product manager or a market analyst buried in dashboards and pretending it all means something. Choices define how much control…octopusintel (36)in competitive • 3 months agoWhy Your Cheaper Pricing Won’t Win the MarketWhy Your Cheaper Pricing Won’t Win the Market (And What Will): Weekly Winning Strategies Let’s talk about pricing wars. You see it everywhere—companies trying to undercut their competitors by…octopusintel (36)in competitive • 3 months agoThe Competitive Intelligence Optimisation TrapThe Competitive Intelligence Optimisation Trap: Weekly Winning Strategies We’re told to analyse everything. Track every competitor’s move. Optimise every insight. Benchmark every product feature.…octopusintel (36)in competitive • 3 months agoWeak Signals: The Hidden Goldmine of Competitive IntelligenceMany are playing hide and seek when they should be playing chess. They’re focused on what’s obvious. The moves are going on right in front of them. But missing the subtle shifts that signal where…octopusintel (36)in competitive • 3 months agoTurning Setbacks into Strategy by using Competitive Intelligence and Creative ThinkingFailure isn’t just an occasional mistake that others make.—it’s inevitable. You make assumptions, take a risk, and suddenly realise you weren’t just a little wrong; you were catastrophically wrong.…octopusintel (36)in competitive • 4 months agoMinimum Advertised Pricing (MAP): The Silent Battleground in Competitive StrategyMinimum Advertised Pricing (MAP) seems simple. Manufacturers set a floor price. Retailers can’t advertise below this price. But dig a little deeper, and you’ll see MAP isn’t just about price…octopusintel (36)in competitive • 4 months agoWhy Your First Answer Is Probably Wrong—And How to Get It Right: Weekly Winning StrategiesHow often have you felt excited while looking at a market trend, a competitor’s move, or an industry shift? Did you think you found the answer? Your first answer is brilliant. You’ve analysed the…octopusintel (36)in competitive • 4 months agoA Line Has Two Sides: Gaining the Competitive Edge in Market AnalysisIt’s easy to get locked into a single perspective in competitive intelligence and market strategy. You analyse the market, study competitors, assess trends, and make decisions based on what seems…octopusintel (36)in competitive • 4 months agoAvoiding Mistakes in Competitive Analysis: What Mistakes Did You Make Last Time?Avoiding Mistakes in Competitive Analysis: What Mistakes Did You Make Last Time?: Weekly Winning Stratgies When it comes to competitive and market analysis, mistakes are important. It’s how we…