BlogHide Resteemsoctopusintel (36)in competitive • 5 days agoMinimum Advertised Pricing (MAP): The Silent Battleground in Competitive StrategyMinimum Advertised Pricing (MAP) seems simple. Manufacturers set a floor price. Retailers can’t advertise below this price. But dig a little deeper, and you’ll see MAP isn’t just about price…octopusintel (36)in competitive • 12 days agoWhy Your First Answer Is Probably Wrong—And How to Get It Right: Weekly Winning StrategiesHow often have you felt excited while looking at a market trend, a competitor’s move, or an industry shift? Did you think you found the answer? Your first answer is brilliant. You’ve analysed the…octopusintel (36)in competitive • 19 days agoA Line Has Two Sides: Gaining the Competitive Edge in Market AnalysisIt’s easy to get locked into a single perspective in competitive intelligence and market strategy. You analyse the market, study competitors, assess trends, and make decisions based on what seems…octopusintel (36)in competitive • 23 days agoAvoiding Mistakes in Competitive Analysis: What Mistakes Did You Make Last Time?Avoiding Mistakes in Competitive Analysis: What Mistakes Did You Make Last Time?: Weekly Winning Stratgies When it comes to competitive and market analysis, mistakes are important. It’s how we…octopusintel (36)in competitive • last monthStop Watching Your Competitors - Start Understanding Their Next MoveMost don’t fail because they’re bad at competing. They fail because they don’t understand what “competition” really is. Some imagine “competitor analysis” as detailed spreadsheets. They track…octopusintel (36)in competitive • last monthWho Are Your Competitors Really Trying to Help? Weekly Winning StrategiesWho Are Your Competitors Really Trying to Help? Weekly Winning Strategies To improve your competitive intelligence, ask this key, often overlooked question. Who are your competitors really trying…octopusintel (36)in competitive • 2 months agoBeating Competitors at Their Own Game and Outpacing DisruptionThe biggest disruptor in your market over the next decade won’t be AI itself. It will be those who use it better, faster, and more creatively than everyone else. This isn’t a sci-fi fantasy. A shiny…octopusintel (36)in competitive • 2 months agoUncover Hidden Opportunities: Listening to the Quiet Voice in Competitor Analysis: Weekly Winning StrategiesUncover Hidden Opportunities: Listening to the Quiet Voice in Competitor Analysis: Weekly Winning Strategies Listening to the quiet voice in a competitor analysis is an art as much as a science. It…octopusintel (36)in competitive • 3 months agoLook at the Order in Which You Do Things: A Market Analysis PerspectiveWhen analysing competitors or assessing market trends, the order of operations matters more than you realise. Many jump straight into gathering data. And lots of it. Without pausing to consider…octopusintel (36)in competitive • 3 months agoBe Less Critical: Why Overthinking Your Competitors Can Hurt Your GrowthIn competitive intelligence, we’re told to scrutinise our competitors. We must analyse every move and dissect every strategy. But what if this hyper-critical approach is actually holding you back…octopusintel (36)in competitive • 3 months agoBreaking the Hindsight Trap: Avoiding Bias in Competitive Intelligence and strategic planningHindsight bias is a big problem in your competitor analysis and strategic planning. When we look back on competitors’ moves or market shifts, some think, and some even say, “I could have seen that…octopusintel (36)in competitive • 3 months agoGive the game away to reveal your hand too early“Give the game away” — it’s when a company, either by sheer oversight or miscalculation, reveals its hand in the market. It is an accidental reveal of strategy, plans, or weaknesses. Others can…octopusintel (36)in competitive • 4 months agoUncover What’s Missing: The Strategy-First Approach to Competitor Analysis: Weekly Winning StrategiesWhen it feels like something’s missing in your competitor analysis, chances are you’re not wrong. We often focus too much on surface-level metrics. The revenue, market share, product updates, and…octopusintel (36)in competitive • 4 months agoEmbracing Rabbit Holes: The Hidden Power of Creativity in Competitive IntelligenceCreativity in competitive intelligence isn’t about flashy tactics or novel strategies. It’s about making connections that others don’t see. And sometimes, those connections lie at the bottom of a…octopusintel (36)in competitive • 4 months agoWhy Retracing your steps in competitive intelligence is important: Weekly Winning StrategiesThis is a crucial mantra in market or competitor analysis. Retracing your steps is a methodical way to find insights. Use it to find out where your strategy failed or why a competitor outmanoeuvred…octopusintel (36)in competitive • 5 months agoHow Creativity And Context Drive Strategic Advantage With Competitive IntelligenceHow Creativity And Context Drive Strategic Advantage With Competitive Intelligence: Weekly Winning Strategies Creativity in competitive intelligence isn’t about reinventing the wheel. It’s about…octopusintel (36)in competitive • 5 months agoCompetitive intelligence thinking: The power to make you look upWhen conducting competitor or market analysis, it’s important to use competitive intelligence thinking. It’s easy to fall into two camps: Inside the work Outside the work However, the real…octopusintel (36)in competitive • 5 months agoStrategic Advantage and AI: Why Independent Thinking Beats the HypeStrategic Advantage and AI: Why Independent Thinking Beats the Hype: Weekly Winning Strategies AI and other new technologies aren’t a cult. You don’t have to follow them blindly. Don’t just take…octopusintel (36)in competitive • 5 months agoWhy competitive intelligence and creativityWhy, competitive intelligence and creativity: Weekly Winning Strategies “Why” is the most important word you’ll ever use. In Hegarty on Creativity, John Hegarty highlights a fundamental truth:…octopusintel (36)in competitive • 5 months agoCompetitor analysis is all about TransitionsWhen it comes to analysing competitors or markets, transitions are critical. Competitor analysis is all about Transitions. Think of the market as a living ecosystem. It’s not static. It’s…