BlogHide Resteemssandramuller (39)in copywriting • 4 years agoCopywriting style guide examplesWhat is a copywriting style guide? Also known as a corporate writing style guide or online publishing style guide, a style guide is a set of rules that governs the consistent use of language and…sandramuller (39)in writing • 5 years agoThe sad case of the misunderstood apostropheYou may have seen a sad little article doing the rounds across social media recently about the Apostrophe Protection Society closing. Its founder, John Richards, has given up the good fight. He's…sandramuller (39)in writing • 5 years agoStabbing zombies with pitchforks and culling -ing wordsGerunds - nouns that end in -ing are OK When I taught English to kids in Korea in the early 2000s, my most advanced group of students moved onto the final English book in a series. They started…sandramuller (39)in writing • 5 years agoFraming language in a positive wayBe a positive Pat I was going to open with 'Don't be a negative Nellie' but that's demonstrating the opposite language of this writing tip I'm sharing. People respond better to positive…sandramuller (39)in writing • 5 years ago7 tips for writing engaging content to connect with your readersWhat is engaging content? Engaging content satisfies a reader's goal in a delightful way. Engaging content lures the reader through the promise of delivering what they want or need to know, or by…sandramuller (39)in writing • 5 years agoUpdating blog postsContent maintenance: the unsexy side of blogging. Listen to the audio version on SoundCloud Done well, updating blog posts can drive maximum benefit with minimal effort. Writing, editing…sandramuller (39)in writing • 5 years agoAvoid these words to strengthen what you have to sayThere are a few insidious words and phrases that creep into my everyday language and minimise and weaken what I have to say. These words make me sound wishy-washy, apologetic or worse, timid and…sandramuller (39)in writing • 5 years agoThe impact of social media and productivityHow I earned thousands after removing social media distraction Warning: smug post ahead. #sorrynotsorry My billable hours have exploded. More billable hours = more money, right? My billable…sandramuller (39)in writing • 5 years agoHow to write instructions that don't condescendHow to not sound like a condescending prat in your writing One of the fastest ways to turn your reader off is to use certain words or phrases that make you sound like a condescending arsehole and…sandramuller (39)in writing • 5 years agoThree of the most dangerous words?You deserve it. That reward for exercising hard today? Go on, take it. A doughnut. Some chocolate. A packet of chips. Enjoy the sugary sweetness or the salty tang. You deserve it. That reward…sandramuller (39)in writing • 5 years agoHow sneaky hidden verbs weaken our wordsHidden verbs are are the verbs we turn into a noun and then need an extra verb for it to make sense. Take the phrase ‘make a decision’. In this instance, the verb ‘decide’ has morphed into the noun…sandramuller (39)in writing • 5 years agoHappiness: is it just a memory?Happiness isn't something you experience; it's something you remember. Oscar Levant Is Mr Levant right? Can you feel happy in memory only? Our return to Australia at the end of this year is…sandramuller (39)in writing • 6 years agoThe price of giving upI sold one of my niche sites yesterday for a very small sum. Very small. $US297 less a $US25 listing fee and $29.70 commission toFlippa. It was one of those three-month long spur of the moment…sandramuller (39)in writing • 6 years agoComing full circleRecently (like this month recently) I was struggling with which direction to take in my online adventures. I felt on the verge of giving up my niche sites. This week I've done a complete 180 and…sandramuller (39)in writing • 6 years agoAm I at the tipping point?I think my niche websites are at a tipping point. They must be. A tipping point of doing well. Maaaybe? Why do I think that? Because I want to quit. It's a paradox. They are starting to do OK…sandramuller (39)in writing • 6 years agoAre you adding the 'So what?' factor to your writingIn 2004, I completed a Certificate IV in Small Business Management. It was a fabulous three-month intensive as part of the federal government's long-running and still going New Enterprise Innovation…sandramuller (39)in writing • 6 years agoThe case for NOT keeping an ideas notebookI used to jot my ideas down in a notebook. All the time. I hoarded them. My dreams, random shower thoughts, moments of clarity, snippets of dialogue, quotes, story ideas. When I did a…sandramuller (39)in writing • 6 years agoFluidI initially chose the word 'commit' as my 2019 word. Ironically, I couldn't commit to the word 'commit' and switched to 'fluid' instead. In 2016, my word was 'focus' and I'm pleased to report…sandramuller (39)in writing • 6 years agoWhy I decided to stop being such a tightarseUrgh. So I got a bit busy with client work, fell into a heap, and have just recovered. I did a 500-page content audit across three websites and wrote a damn fine 18,000-word report to go with it.…sandramuller (39)in writing • 6 years ago10 minutes to greatnessWhy 10-minute microtasks could be your new best friend Years ago when I had two good Achilles I used to run for fun and train for events. I often found it hard to get out of my warm and comfy bed…
