Burger King launches WhopperCoin crypto-cash in Russia

in a-a-a •  7 years ago 

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Fast-food chain Burger King has launched its own crypto-currency, called WhopperCoin, in Russia.
Customers will be able to claim one coin for every rouble (1.3p) they spend on the Whopper sandwich.
Russians will be able to buy a Whopper with the virtual cash, once they have amassed 1,700 whoppercoins.
The company said it would release Apple and Android apps next month so people could save, share and trade their wallet full of whoppercoins.
The current cost of a Whopper in Russia suggests customers will be able to get a free sandwich for every five or six they buy with real money.
Burger King's competitors are more likely to accept an independent crypto-currency like bitcoin."
Commenting on Twitter, Emin Gun Sirer, an associate professor at Cornell University and a director at the Initiative for Cryptocurrencies and Contracts, said there were likely to be launches of other schemes.
"Reward points are actually a good use case for blockchains," he said.
However, in a later conversation, he warned that they could be used for money laundering and ransomware payments.
"This will undoubtedly happen," he said.....

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