In the new media world, five companies are crushing everyone else. This year, two-thirds of all global ad dollars will go to the Big Five: Google, Facebook, Tencent, Baidu and Alibaba, according to the latest PriceWaterhouseCoopers Entertainment and Media Global Outlook
Facebook, America's "Duopoly." Together they are expected to take 83% of every new ad dollar, according to calculations from Digital Content Next, the premium publishers association.
Three companies in China — Alibaba, Baidu and Tencent — control over 60% of the Chinese ad market and now account for 15% of all global advertising.
Why it matters: The absence of regulation to curb the dominance of some of these tech giants has forever changed how people consume news AND ads, and the strong keep getting stronger. Some Trump White House officials such as Steve Bannon fantasize about clamping down on the tech darlings but we see no signs they will act anytime soon.
Write good
Downvoting a post can decrease pending rewards and make it less visible. Common reasons:
Submit
Congratulations @wolfe! You have completed some achievement on Steemit and have been rewarded with new badge(s) :
Click on any badge to view your own Board of Honnor on SteemitBoard.
For more information about SteemitBoard, click here
If you no longer want to receive notifications, reply to this comment with the word
STOPBy upvoting this notification, you can help all Steemit users. Learn how here!
Downvoting a post can decrease pending rewards and make it less visible. Common reasons:
Submit
Beautiful post
Downvoting a post can decrease pending rewards and make it less visible. Common reasons:
Submit
Interesting
I will follow you to see your future posts! I give you a vote!
Downvoting a post can decrease pending rewards and make it less visible. Common reasons:
Submit
Congratulations @wolfe! You have received a personal award!
Click on the badge to view your Board of Honor.
Do not miss the last post from @steemitboard!
Participate in the SteemitBoard World Cup Contest!
Collect World Cup badges and win free SBD
Support the Gold Sponsors of the contest: @good-karma and @lukestokes
Downvoting a post can decrease pending rewards and make it less visible. Common reasons:
Submit
Congratulations @wolfe! You received a personal award!
You can view your badges on your Steem Board and compare to others on the Steem Ranking
Vote for @Steemitboard as a witness to get one more award and increased upvotes!
Downvoting a post can decrease pending rewards and make it less visible. Common reasons:
Submit