If you've got a local business, then Facebook ads are the single greatest marketing opportunity that your business may ever have. Which is why today we're talking all about the business boosting, profit producing, income increasing power of Facebook ads for your local business.
Hey there, my name is Rey Albert, welcome to the eBusiness Marketing Learning Center where we help you make marketing that matters. So, if you're interested in learning the latest and greatest marketing strategies, tools, tips, tricks, and tactics you may want to consider subscribing to my membership club where you will have access to all kinds of marketing courses for local businesses.
Facebook ads for your local business – Who Is Your Ideal Customer
Alright, today we're talking all about Facebook ads for your local business and more specifically, the who, what, where, when, why and how behind them. So we got tons to cover, so let's dive right into it.
When it comes to talking about Facebook ads and pretty much any marketing, we always want to start with the who. And that's exactly where
we're going to start here. Now when we're talking about the who, what I'm referring to is your ideal target market or that key prospect, that perfect client or customer and the person that you're trying to attract.
When it comes to running Facebook ads and when it comes to doing
marketing in general, you always want to have a really clear and crystal idea about exactly who you're trying to attract and who you're trying to reach with your marketing. The more specific, and the more detailed, and the clearer that you can really paint this picture, well, the better your marketing is going to be.
The more it's going to resonate with them and the better your targeting is going to be when we dive into that. So, take a little bit of time and clearly outline
their demographic details like age or gender, occupation, job title, that type of thing. Their geographic details, like where they live including their city, or state, or province, or country, or anything like that.
Plus, their psychographic details which are their attitudes, and their thoughts, and their beliefs, maybe any organizations or affiliations. Again, paint these out as clear as you can which will make everything in the future a lot easier. You see, when it comes to Facebook and when it comes to running Facebook ads, and finding your ideal target market, they're most definitely on Facebook, almost regardless of who they are and what kind of interest they have, or what age range they fall into.
You see, Facebook has just such a dominant market share position. And when we're talking about Facebook ads, you're also able to leverage that to run Instagram ads to reach an even younger demographic as well. So, again, you definitely want to be clear about who you're trying to reach and then commit to using Facebook ads to reach them.
What To Put Into Your Facebook Ads
Alright, so moving right along. Let's talk about the what. And when it comes to the
what of Facebook ads, this is going to relate to exactly what to say in your ad. Now, obviously, there's a lot more to writing compelling Facebook ads than we've got time to cover here but there are a few tips that I can give you which will immediately increase the effectiveness and results you're getting.
I want to encourage you to keep it simple and keep it really, really clear. Also, make sure to be human and to be authentic and to let your personality come through in the ad. After all, Facebook is a social platform. So you don't need to be stiff and rigid or formal or anything like that.
Keep it conversational, keep it casual. Above all, you want to be strategic and make sure that the ad that you're writing is going to help you accomplish the goal that you set out for. And of course, this means starting with a goal in mind. So, figure out what you're trying to achieve, what objective you want to accomplish, and then work backwards to help you create the perfect ad copy to do that by again, being simple, being clear, being human, and being authentic.
Your Local Business Is a no-brainer For Facebook Ads
Alright, so now let's talk about the where. Now the beauty of having a local business and running Facebook ads is that just by the nature of your business, you're working in a smaller geographic area which means that getting in front of your ideal target market and putting the ad in front of them again and again in different combinations is incredibly cost effective, simply because you're working
with a smaller market size.
This is one of the reasons that I absolutely love running Facebook ads for local businesses. It's just so incredibly effective and it allows you to again, build that trust, and build that community, and build the engagement, and stay top of mind for pennies on the dollar compared to all other forms of traditional advertising.
So if you're a local business and you've got a good service and a good offer that people want, well, Facebook ads are simply a no-brainer and a slam dunk for your business. Alright, so moving right along.
When Should You Run Facebook Ads For Your Local Business?
Now let's talk about the when, which is when you want to be running Facebook ads and how much of your budget you can allocate to them. Now my suggestion in particular when it comes to running local business Facebook ads is that you really want to be running them all the time. 24/7 365. Now this doesn't mean that you need to spend a $1,000 a day or even $100 a day, or even $10 a day.
In fact, you can start for about $5 a day and just make sure that you're rotating the ad creative or the messages, or the offers in front of your audience to prevent burnout. You see, that's one of the biggest challenges that you're going to have as
a local business owner, when it comes to running Facebook ads.
And that is essentially changing the ad creative and coming up with new
and interesting ideas to put in front of your market so you don't get ad fatigue and so you don't overwhelm them and bombard them with the same message over and over which eventually, they're just going to ignore.
So, take a little bit of time, ahead of time, and plan out your content calendar. Figure out what promotions you want to highlight, what offers you want to present, what content you want to put in front of them and then make sure you're being strategic about it so that you're able to continually refresh it and continually give them new and valuable information.
Why Should Your local Business Run Facebook Ads
Alright, now let's talk about the why. And this one is going to be pretty quick. Basically, if you've got a local business, as I already covered, Facebook ads are one of the greatest opportunities you have and simply, one of the most cost-effective forms of advertising available today. Here's the long and the short of it. If you have a local business, and I know you do, you wouldn't be here reading this now, then you need to be running Facebook ads. Alright, so now let's talk about the how of running Facebook ads. Now I understand, if you've never run a Facebook ad before and the thought of opening up ads manager and creating one from scratch just sounds totally overwhelming and daunting.
I can totally get it. But this is definitely an obstacle you're going to want to try to overcome. Simply because the rewards are well worth the effort. Now obviously, there is a lot to talk about when it comes to structuring an entire Facebook ad campaign probably beyond the scope of this video but don't worry, I'm not
going to leave you hanging which is why I've got a link to this video course here which is going to give you some of the best tips and tricks to running a profitable and high converting Facebook ad campaign for your business.
So definitely check out that training and then make sure to take action. Make sure to get started. Get started by creating a Facebook ad account, running a few ads in front of your target market for as little as $5 a day. Test the results and improve over time. Alright, so there you have it. The who, what, why, where, when, and how of Facebook ads for your local business.
The next step, as I already covered, is to make sure to put this to use by taking immediate action. And let me know in the comment section below, are you already using Facebook ads in your local business? And if so, how are the results been? And if you're not using them, well, what's been the greatest challenge or the biggest obstacle that's prevented you from getting up and running with them?
Let me know in the comment section below, I'd love to hear and I'd love to help. So, thanks so much for reading. I hope you enjoyed this post, if so, make sure to give it a thumbs up, subscribe to my membership club, and of course, for more
great marketing strategies, tools, tips, tricks, and tactics, make sure to head over to ReyAlbert.com. Alright, so thanks so much for reading. And I'll catch you next time on the eBusiness Marketing Show.
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