Ad blockers are now used by over 30% of all internet traffic. This costs publishers over $62,000,000,000 USD (62 billion) last year. There is a huge opportunity for JSEcoin to help publishers recuperate some of that loss.
We believe that by giving users the option to either
Disable the ad-blocker
Continue ad-free with cryptocurrency mining
we can provide two additional revenue streams for webmasters.
In this demonstration we are going to be setting up a basic website which will be used to display 3rd party ads where possible. Users that have ad blockers installed will block these banner advertisements. We want to detect this and issue an option to either disable the ad blocker or continue ad free with cryptocurrency mining.
We will be using the standard IAB (Internet Advertising Bureau) ad blocker detection script.
https://github.com/InteractiveAdvertisingBureau/AdBlockDetection
From there we will either display the site content and ads if no ad-blocker is installed or we will display a dialog message like the screenshot below:
Users that go on to disable the ad blocker will generate additional revenue via traditional advertising. Users that don’t want to see ads will generate mining rewards for the publisher.
There is a full demo here:- https://jsecoin.com/misc/adblocker/adblock.html
Source code is available here:- https://jsecoin.com/misc/adblocker/adblock.zip
The source code in adblock.html should be fairly easy to understand. We started with the example provided in the IAB documentation and then used the two functions:
adBlockDetected()
adBlockNotDetected()
To build the routes and display a message to users that had an ad-blocker enabled. The disable ad-blocker button leads to instructions on how to disable the ad-blocker. The crypto mining button loads the JSEcoin script dynamically which will start the mining code.
Publishers deserve to monetize the content they provide and giving users the option of an ad-free experience with cryptocurrency mining can increase both traditional advertising revenues and mining rewards.