1968 advertising for swim caps from Kleinert's vintage mod

in advertising •  7 years ago 

It's really neat seeing how hardcore some companies were with thier products and how busy thier marketing and sales teams must of been at some point. But these swim cap options are great!

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Sales pitches, prototypes, tag lines and green lights at the end of some of those pitches.

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The title is great for good old 1968

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I love how they let thier potential customers know that most pools require swimmers to wear caps.

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These were colorful and protected your hair. They seem reasonable priced ranging from 1-10 dollars tho that 10 dollar one seems pricey for 1968.
Thanks for looking 😊

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  ·  6 years ago (edited)

They may look nice, but remember they are very racist

https://www.theatlantic.com/health/archive/2018/08/swim-caps-black-women/567398/