For creating or running paid advertisement (PPC) on google below are the requirements needed.
Before start PPC need Landing Page (You can buy a separate domain or use existing domain white creating a new page as a landing page)
Landing page: Where you want your visitors to come from the paid channel.
• Logo
• Headline
• Subheadline
• Images
• The Landing page must contain some paragraph from your services or product what you are offering or serving.
• Contact detail (Phone, Email, Address, and Fax)
• Contact form so visitors will be able to contact you by filling the simple form and you will receive the leads.
• Contact form with these fields Name, Email, Phone, Details or Enquiry
• Submit button
• On landing page also put some link for your main services or products.
• Page title, URL, and meta description
• Remove top navigation menu
• Layout is responsive