If you're thinking of different ways to make money from your website or YouTube channel, you've probably already heard of affiliate marketing. It is a very useful option when it comes to earning income in the digital world. But how to do affiliate marketing? In this article, you have everything you need to know when putting it into practice.
What is affiliate marketing and how does it work?
Before addressing how to do affiliate marketing, we must be very clear about its definition. Affiliate marketing is a method of earning income through the promotion of products or services.
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In general, this promotion is carried out through your own website or blog, a YouTube channel, a profile on a social network as an influencer, or a landing page with traffic campaigns. On these sites, we include a unique and own link that will direct the user to the acquisition of a product or service. Every time the user makes a purchase through the said link, we take a small commission.
To obtain this link, we will register on the platform of the service in question, or we will contact the brands and companies that offer this possibility to reach a promotion agreement.
Then the magical and unique cookie will come into play, which is responsible for tracking the user's steps. This is the one that will inform you that the purchases have been made after going through our link.
Types of affiliate income that can be carried out
You are probably wondering if there is only one type of affiliate income. And the answer is no. There are several ways to earn income through affiliate marketing. Among these types we find the following:
For carrying traffic. It is the well-known CPC and consists of obtaining income for each click that is received on the page of the service or product in question.
For taking leads. Also known as CPL, revenue is earned for each registration made through our link.
For performing an action. In this case, the benefit is obtained if the user performs a certain action through our link: registration, survey, etc.
For sale. It is the most widespread and the one that you will find the most when it comes to understanding how to do affiliate marketing and earn money with it. For each sale that has occurred through our link, we will take a commission.
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Guide to affiliate marketing
Once we understand what affiliate marketing is, we can get to work. Next, I detail everything we need to earn income with affiliates :
Choose a niche to develop the activity
The first thing is to do a study of themes and focus on something specific, that is, on a niche. With a niche website or a specialized YouTube channel, we will have many more options to earn income with affiliates.
And it is that it is not the same to talk about fishing equipment in general as to dedicate a website to the types of lines to fish in rivers, for example. In the second case, we will be attacking a very specific theme. This will limit us to a smaller number of very specific searches, but with much less competition, which gives us more possibilities to obtain money with affiliation.
As we gain impact in the niche we choose, we can always scale that theme and cover other categories taking advantage of the pull we have already gained.
They are the two most recommended formats when doing affiliate marketing. And if we hurry, as personal advice, I would tell you that the blog is still a point above in this mission.
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By creating content that ranks for keywords that affect our specific niche, we will be able to include affiliate links and direct people to make purchases. They will find everything in the text they arrive at thanks to their restlessness.
In the case of YouTube, we offer them audiovisual content, which is more streamlined, but the affiliate links will be in the description of the video or on a floating card.
Create valuable content and work on SEO
Before we start thinking about the amount of money that we are going to earn with affiliates and how many yachts it can give us, we must be clear about one thing: if we do not create valuable content, nobody will come to our blog or our channel.
And without users coming to our content, we won't have anyone clicking on our affiliate links. Without clicks there are no purchases, without purchases there are no benefits... you're already getting me, aren't you?
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Put yourself in the user's shoes and respond to their concerns. And you don't have to master telekinesis to know what those concerns are. Just check Google and YouTube autocomplete searches or, better yet, use tools like Google's Keyword Planner or SEMrush, which will give us the keyword data we need.
In this way, if we respond to questions that are frequently searched for and we do so by creating content that truly meets those user needs, we will have their confidence when clicking on what we recommend. Other media will link us. And Google will look at us with good eyes when it comes to positioning you.
Locate the affiliate platforms that suit you best
When it comes to understanding how to do affiliate marketing, it is very important that we know that we are not tied to a single product or service. That is, we can carry out affiliate marketing for all brands in the same sector.
However, it is very important to detect those services or products that we are going to recommend to our audience, based on the needs and concerns to which we have drawn their attention. From specific Amazon products to very specific CRM services, it all depends on the niche we are covering.
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The good thing about affiliation is that, in most cases, the user's purchases will pass on a benefit to us, even if they have not ended up acquiring what we have recommended. And it is that if you have accessed through our link but have decided on another product from that same website or platform, you are still a customer who has arrived thanks to us.
Use social media to reach more people
Creating community and engagement through social networks brings a greater benefit per affiliation. Here we not only promote our affiliate links but also interact with our audience, promoting our brand and projecting the necessary trust so that they consider us a reference.
Therefore, in social networks, we find a double value: our affiliate link reaches more people and we capture the attention of more users who will reach our website or channel. Once in them, they will have the possibility to click on our affiliate links.
Pros and cons of affiliate marketing
Now that you know how to do affiliate marketing, you may be wondering why to do it and what drawbacks you can find when putting it into practice. Therefore, we are going to summarize its main points for and against:
Pros of affiliate marketing
One of the main virtues of affiliate marketing is its simplicity. This is a great way to start generating income online without getting too bogged down. Simply, we register as affiliates on the platforms in question and put the link that is given to us. It's that simple.
On the other hand, we do not get involved in returns, stock management, and other types of issues related to electronic commerce. We act as a mere recommendation and we get a benefit in return.
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Another of the great advantages is that it does not imply a cost for us. Generally, no platform or brand will charge us money for an affiliate link. It is in their interest that we bring them as many customers as possible and we are rewarded for it.
Lastly, it is a passive source of income. In other words, it continues to generate money while we dedicate ourselves to other things. If our content is well-positioned and reaches more and more people, users will click on the link and it will generate income for us on a recurring basis.
Affiliate Marketing Cons
Carrying out an affiliate strategy has many benefits, but not everything is as simple as placing a link and earning money. We must take into account a series of small cons before putting it into practice.
First of all, working on our SEO positioning is a must. We may have published a lot of content, but if we have not focused it on meeting the needs of the user and positioning it, we will not obtain any economic return. Basically, because there will be no users coming to click.
Finally, although we do not have to pay to obtain our affiliate link, we do have to wait to collect our income. In general, each brand has a minimum income generated to be able to collect it. If we do not reach those limits, our income will be saved until we reach the established figure. To know these figures, it is advisable to study the conditions of each affiliate program.
In this article, I have focused on the affiliate options as a blog and as a YouTube channel because they are the most widespread. But remember that you can also generate income as an affiliate through your influencer profile on social networks or a landing page with traffic campaigns (Google Ads, Facebook Ads... etc.).
Do you already know how to do affiliate marketing? You will have been able to verify that it brings numerous benefits if you work properly. If you already have your project underway and want to obtain your Unancor affiliate link, you can do so. Sign up and get your affiliate link automatically. If you are already registered, just go to your “Profile” section to get your link.
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