✅ 1. Less competition = lower CPC
Since fewer marketers are using the platform, there is less competition, as I indicated at the outset because many companies view Microsoft Advertising as an afterthought.
Fewer advertisers result in reduced costs because of lower cost-per-clicks since Microsoft Advertising uses the same auction-style framework as Google Ads.
Less competition increases the chance of ranking higher on the search engine results pages (SERPs), which is likely to increase the click-through rate (CTR)
It’s a fantastic opportunity to get some cheaper clicks through to your website, however, this will obviously vary by business.
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✅ 2. More transparency
The fact that Microsoft gives a higher level of reporting openness than Google is a significant benefit for it.
The Wall Street Journal, Forbes, and Dictionary.com are just a few examples of publisher websites where Microsoft Advertising has a network of search partners.
They also have a network of sites they own and operate, like Yahoo!, AOL, and Outlook.
In contrast to Google, you can really access the search partner sites’ statistics and choose to avoid any that are not doing well.
Instead of providing marketers with that degree of information, Google lets users simply opt in or opt out of all search partners.
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✅ 3. Better control
Microsoft Advertising also has better control at the ad group level than Google, which is another advantage.
The campaign level is where Google parameters like location, language and ad scheduling are all established.
Microsoft provides this option, but you may also control these settings at the ad group level.
This provides advertisers with considerably finer control, which may be very helpful for global campaigns.
An advertiser would have to set up numerous campaigns and possibly manage hundreds of them if they ran multilingual or international ads on Google.
However, on Microsoft, these could be set up without much difficulty within the same campaign, utilizing the detailed ad group settings to control the additional locations and languages.
So, should you advertise on Microsoft❓
It’s critical that you keep Microsoft (Bing) in mind, even if it’s unlikely that it will ever fully challenge Google’s supremacy in search.
Businesses can take advantage of this fantastic opportunity to connect with their target audience in less crowded marketplaces and as they are actively seeking.
You could be shocked by the outcomes with other demographics, various targeting options, and a higher degree of control available.
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That’s correct, after you spend $25 on an advertisement with a new Microsoft Ads account, you’ll be eligible for a $125 signup bonus.
It is true that Microsoft accounts don’t need coupons or other promotional codes to receive bonuses; all you need is a promotional link.