They will have to make investments. Like any other platform that come before them and Steemit. Steemit is novel and is a great platform. I am simply arguing on the economics of it. Would you work for Zimbabwean dollars inflating at 1000% a day or USD, inflating at 1% or deflating? Even if ETH keeps on going down in magnitude but it's value as compared to money is increasing, people will flock to it. I hope this is making sense? Ask more questions otherwise.