Being a seller on Amazon is a tough game. You are competing not just with hundreds but millions of sellers. Each tries to get visitors' attention and engage them in visiting their listing and making a purchase.
This is why Amazon's A+ content came to be. Its main purpose is to encourage shoppers to buy. Based on recent reviews, a product with a good content listing accompanied by a lifestyle photo can potentially increase your revenue by 5 to 10%.
This e-commerce's service can provide sellers a lot of gains and not just financially. As sellers, you want an opportunity and a portal to introduce your product to the consumers and provide detailed descriptions of what's in it for the customer when purchasing your item. Amazon listing content gives you that opportunity.
It lets you tell a story.
A good content accompanied by engaging photography tells your shoppers the story behind your product. It is hard to connect with a customer in general and even harder with vague product descriptions and dreary images against an equally insipid background. Shoppers would tend to move on and continue browsing through the next listing. Your opportunity is gone.
Shoppers can easier connect with your product's story if you are detailed with what it is, its purpose, and how it will add value to them if they purchase it.
At the same time, you get to tell your story, too, and create a virtual relationship between yourself and your buyers. Research shows that people will buy from people or organizations that they know, even if that's just a relationship created virtually.
It allows you to explain.
The content of your product listing with smart lifestyle photo choices can help your shoppers understand what your product is. Merchandise that is unconventional or extremely unique usually goes unnoticed because people see it as complicated or unsuitable. Your content is your opportunity to showcase how your product gets assembled or what contents and parts to expect in the parcel.
At the same time, the lifestyle images give your shoppers a tangible context of the product.
It sparks imagination and creativity.
This is very much applicable to cosmetics, clothes, furniture, and household improvement products. Using Amazon's services to share your product, you stroke the spark of curiosity in your potential customers.
Thanks to your product's presentation, your customers can picture themselves using your product. Your choice of lifestyle images plays a big role, too, because it can give your customers a preview of how this acid washed skinny pants go with a white plain shirt or how this pastel sofa will look like against a grey background. With these services from Amazon, you can pique your shoppers' interest so they'd end up buying your product.
These Amazon tools are your opportunity to make your content and photos more consumer-friendly. It sets the tone of how much you value your shoppers by being proactive in telling your story, explaining what your product is all about, and getting them inspired. And, therein start your sales.