Selling Swimwear to Alaskans: How 3 Retailers Successfuly Expanded on Amazons
It was a typical work day for Alex Young in 2012.
He was at the Kap7 headquarters, his employer’s office. It was lunch time, a Wednesday maybe.
He had a friend’s event that weekend and needed something … shoes, a pair of pants.
It doesn’t really matter, because, as usual, he was shopping on Amazon.
A tried, tested and trusted 2-day delivery was in his grasp.
it not matter what he bought, or how late he bought it he knew he would be able to get the item in his hands for when he needed it.
In fact, Alex and the rest of his co-workers, including the former Olympian founders of the company, Wolf Wigo and Brad Schumacher, all regularly shopped on Amazon. And they did this while running their own, independent online store.
On one of those quick Amazon shopping days, Alex did a query for the product his company sold:
“Water Polo Ball”
It’s hard to say what Alex saw years ago, but today, you do a similar search and two brands clearly dominate on Amazon:
Misaka
Alex’s own Kap7.
And Kap7 is the only one that is NCAA and NFHS official.
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