The average attention span has lowered by 23% over the past 15 years. Amazon has over 350 million listed products, and the number of products competing for people’s attention is increasing rapidly. If shoppers can’t find the information they are looking for that second, they would click another listing in the blink of an eye. It is therefore very important that the products are listed in a manner that makes them visible, educates the customer, and is persuasive enough to convince the customer to buy them. Hiring the expertise of an Amazon copywriter can do just that for your business.
The content that you put on Amazon is a crucial part of your Amazon selling strategy. Words have power. A well-crafted message can go a long way to boost your conversions and increase your profits. Traditionally shoppers touch and interact with a product before they decide to buy. Online shopping is different. Copywriting can provide shoppers with a sense of what the product is like. A novelist can make a story come alive in a book. Similarly, a copywriter can make the product come alive in the reader’s imagination. He’s got the capability to move the customer to the ‘I need to have this’ mindset.
Amazon organizes the products on its website using the ASIN. The ASIN is a ten-digit alphanumeric code and is used to identify the products uniquely. An Amazon copywriter can help you keep your products updated with relevant content all the time. Users can leave a web page in 5-10 seconds. But if your product listing has a clear value proposition, it can hold people’s attention for much longer. You have to clearly communicate the value proposition in 10 seconds if you wish to gain several minutes of user attention. This is where an Amazon copywriter can help. He can make your life easy.
Copywriting is both an art and a science. When you make a product listing, the first thing you need to do is to write down each of the products’ features. You probably wouldn’t use all of them, but you would want to have them at your fingertips. Also, make sure you have a short description of each of the features. Next, you can list down the benefits of each one of them. Copywriters know the importance of doing this because customers care more about the benefits provided by the features than the features themselves. So hire an Amazon copywriter today and entrust your product listings to him. You can sit back and see the cogs of the wheel turn.