I agree with that view point it holds merit in more than a few aspects, but overall I think we are being tricked into thinking our past life ( Child years ) are in some way different than what we believe them to be, thus creating conflict in our minds on what we perceive to be reality. Because if what you believe to be real can come into question, you and your entirety can now be in question. Like I've said before, Fruit/Froot Loops the brand name and logo do not matter, what matters is that we remember the memories surrounding those brands we grew up with. A Company is subject to change Logo and marketing tactics and not tell us as a whole. Thus we should be prepared to make changes to our own past to fit the current reality. So if Fruit Loops is now Froot Loops, I still remember eating "cereal" and watching Saturday morning cartoons with my friends. I know and recognize whom was there and the events taking place, and I recognize that Fruit Loops could have come to be Froot Loops over a period of time without my prior consent, but that will not change the events surrounding the brands.