The French brand Lacoste is popular with crocodile as their iconic logo. In the first day of March 2018 the Lacoste with partnership of International Union for Conversion IUCN announced about changing their logo. The popular brand will swap their logo to the top 10 endangered animals in the planet. The profit that they will earn will be allotted for the conservation of these endangered animals. The number of polo which is a total of 1775 pieces that they will produce corresponds to the remaining population in the wild.
ANAGADA ISLAND IGUANA – a total of 450 left
image source SUMATRAN TIGER – a total of 350 left
image source SAOLA – a total of 250 left
image source California condor – a total of 231 left
image source Kakapo parrot – a total of 157 left
image source Cao-vit gibbon – a total of 150 left
image source Rhinoceros of the Sonde – a total of 67 left
image source Northern Lepilemur – a total of 50 left
image source Batagur turtle of Burma – a total of 40 left
image source Gulf of California porpoise – a total of 30 left
image source
REFERENCES:
https://www.rappler.com/life-and-style/fashion/197190-lacoste-endangered-species-limited-shirt-collection
http://www.complex.com/style/2018/03/lacoste-swaps-out-crocodile-logo-for-endangered-animals-in-new-collection
https://www.fastcompany.com/40537468/lacoste-loses-its-iconic-logo-to-help-save-10-endangered-species
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