This 2018 winter season sure has a bunch of "Cute girls doing stuffs" to give(ain't complaining tho). One of it is Yuru Camp, a show about cute girls camping... in the cutest way possible.
Based from the manga of the same name, which by the way is from MT Kirara which handles titles that are mostly cute girls doing cute stuffs, episode 1 showed a basic girl-meets-girl scenario in a place famous for camp sites that showcase the glorious Mt. Fuji. It has the basic stuff for its genre; cute girls, moe, the basic plot, the laid-back nature, suiting soundtracks and nice sceneries.
Worth noting also that they point out some camping norms ( at least in japan). Its pretty educational, and more likely be like this as it airs as this is a common pattern on kirara works. And probably my favorite was its soundtrack. It reminded me of my favorite Harvest Moon: Hero of Leaf Valley, complete with guitars and ocarina.
TL;DR Its watchable even for folks that doesn't typically watch in 'cute girls doing cute stuffs' genre. Laid-back, comfy and enjoyable for regular customers. I personally like it because camping in fall off-season with nothing to do but relax and enjoy the n-ions is on my bucket list