Apple ramps up efforts to build own search engine to rival Google, says report

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Let's say you already know you want an iPhone, specifically the Pro version. Or maybe you already have an iPhone 11 Pro or 11 Pro Max and are trying to decide whether to trade it in for something from Apple's new iPhone 12 lineup. The iPhone 12 Pro starts at $999, and the iPhone 12 Pro Max starts at a cool $1,099. (Here's more info on iPhone 12 prices, release dates and how to preorder.) Apple discontinued the 11 Pro and Pro Max when the iPhone 12 line was announced, but you can still find the iPhone 11 Pro for $900 and the 11 Pro Max for $1,000.

Read more: Here are CNET's reviews of the iPhone 12 and iPhone 12 Pro, iPhone 12 Mini and iPhone 12 Pro Max.

Trading in to Apple will bring the price of an iPhone 12 down considerably -- as much as $450 in savings for an 11 Pro trade-in, or $500 for a Pro Max -- but then again, keeping your old phone for another year is free. Apple made several improvements to its iPhone 12 lineup, (most notably 5G coverage) but are the phone's newest tricks worth the cash? The answer depends on what's important to you. Let's compare Apple's 2019 and 2020 Pro flagships on design, camera, performance and more.
A Financial Times report says there's growing evidence of Apple's efforts to develop its own search engine.

Apple is ramping up efforts to develop its own search engine, according to a Financial Times report published Wednesday, as US antitrust authorities threaten a lucrative deal that sets Google's search engine as the default option on iPhones and Samsung phones.

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Earlier this month, the US Justice Department filed a long-expected antitrust lawsuit against Google over its search dominance, alleging that Google "unlawfully maintained monopolies through anticompetitive and exclusionary practices in the search and search advertising markets."
At the heart of the Justice Department's case are Google's contracts with other companies, which allow the tech giant's search engine to be used as the default option. Google pays billions of dollars each year to maintain that default spot.

Google has been the iPhone's default search engine for more than a decade. It's been widely reported that Google pays Apple between $8 billion and 12 billion each year for its search engine deal, which is a boon for both tech giants. If it turns out the deal is blocked by the DOJ, Apple will need to supply an alternative for its iPhones.

Apple couldn't immediately be reached for comment.

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First published on Oct. 28, 2020 at 10:43 p.m. PT.