Google Play partnered with ‘The Behavioural Architects’ to develop a set of best practices around retaining users.
In this article they investigate 3 methods, that will enable you to redesign the user journey --with a retention focus-- and encourage users to return to the app.
Read more ➡️ https://medium.com/googleplaydev/retention-how-to-set-up-an-effective-strategy-eda62e552e81