Kalâat M’gouna could be a tiny town situated within the southeastern Morocco, in Tinghir Province, Drâa-Tafilalt region, in eighty five kilometre east of Ouarzazate, seventy eight kilometre West of Tinghir on the M-10–the highway that connects urban center with Errachidia.

The city is known across the country likewise as internationally for its roses merchandise of a top quality and its roses competition.

Roses competition

Every year, a rose competition is historically control in Kelâat M’gouna to urge the folks of the region to celebrate the arrival of roses to the Imgoun and Dades vallies. it's one in all the traditional festivals in Morocco; it's been celebrated for over [*fr1] a century (the 54th edition this year 2017).

The competition aims to contribute effectively to the social and economic development of locals

And promote the commercial enterprise potential of the world.

Many festivities happen, together with performances by folks teams, horse displays and therefore the Miss Roses contest…

There area unit different parallel activities organized within the competition such as: sport activities, shows of customs and traditions of the region, shows and competitions in opus, and concert evenings that area unit given by each standard Moroccan artists or musicians and folkloric teams from the Kelâat M’gouna regions.

Pageant

A beauty competition for young ladies, and also the 3 winners participate in an exceedingly procession on a adorned float, which procession includes ancient traditional knowledge, dancing, singing, arm maneuver and taking part in ancient musical instruments. guests fancy the spectacle because the parade return down the most street. This celebration is ancient with the primary roses queen was nonappointive in 1983.

This show is a chance to spotlight the richness and variety of the Amazigh culture normally and also the Dades and Imgoun’s culture specifically, whereas giving the chance for youth of the region to spotlight the cultural and inventive qualifications and enrich the art scene.

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The exhibition tent
This place hosts around 300 exhibitors. There is a hall for presenting handicrafts (carpets, daggers...) whilst another hall is reserved for rose products and its multiple uses (cooking, beauty, perfumery, etc.) and another gallery is reserved for visitors to discover the history of roses and the modes of production through videos and photos, and place for local products like Henna, honey, oil, almond...
This activity aims to support the local initiatives especially those of women by emphasizing the role of associations and cooperatives and by promoting and marketing the products of local producers, and introducing the various products and traditions of the region.