If no two companies are same, then why should their logo be?
A Logo has the ability to pitch the first impression of your brand to the client/customer. It reinforces the reliability of a brand in the eyes and minds of your customers. A professional logo is crucial to building the brand identity of a business.
One can follow the process as follows:
Gather and analyze information about the business:
One must accept the fact that no two companies are same. Each company has its own uniqueness which is distinguished by the way the brand is projected. First, understand the USP, then the target customer and then the competitors, finally the geographical market.Conduct a detailed study before starting:
Logo design requires a lot of investigation; analysis about the business, the selling point, competitor and target audience. Dig out what befits the business and how it needs to be branded.Introduce yourself or your team:
Once you have decided the approach to the Logo design, share it with your creative team which consists of people with various skills. This strategy will give your client a dynamic team which gives a lot of ideas to design the Logo - colours, fonts and the type of Logo to be created.Agile Development Process:
Then start designing the Logo and share the concepts with your client, through emails and phones. Discussions can be usually about the concepts delivered or more concepts that can be experimented with until your client is satisfied.Submit it!:
Send the Logo's in various file formats, colours, and resolutions. It can also be ensured that the Logo looks great in monochrome, CMYK or RGB colours so that it can be used in both print and web media.
Do you have a better process to design a professional Logo? If yes, let me know your secret ingredient.