Hello Steemians!
This post is dedicated to Typography Lovers!
We would like to introduce the evolution of the creative process to design our studio logo - Tokyo o’Clock. Since day one we had in mind something visually strong, bold but not heavy, conjugated with geometry pure forms, conserving our visual knowledge and personal background.
After some first sketches in a notebook for drawing inside a grid and understand some funcional points of geometry to create a modular typography based on geometrical pure forms and circular angles, we had spent dozens or hundreds of hours to perfecting the structure and position of each element to create a balanced composition with perfect angles. At the end, check the digital applications with the final version of the logotype.
Hope you like it!
Directly related to this post, we would like to thank you @toffer for your comment in our post Graphic Art Book - Tokyo o’Clock Studio, raising our interest in visually publish part of the creation process of the typography to the logotype of our studio.
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