POWERFUL ADS POWERED BY ARTIFICIAL INTELLIGENCE

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Artificial Intelligence (AI) can now be used to create digital ads that are more realistic, thought provoking and engaging. With new advances in Deep Learning, computers are learning how to copy human behaviour and even make their own creative input. It is time to familiarise yourself with what artificial intelligence can do for your brand and what you could potentially gain from using AI in generating CREATIVE CONTENT.

Pros: AI allows for more accurate targeting, which means direct advertisers can place their ads on relevant sites and within relevant content at the most efficient time. Additionally, AI offers more efficiency when it comes to the creation of content, making it quicker and easier to create effective ads.

"Ads that are generated by AI are more user-friendly. They are able to build a greater connection with the audience. A good user experience leads to more success in reaching goals," says Professor Iain Moffat (one of the founding members of the Facebook Artificial Intelligence Research Lab)

Cons: The fact remains that human beings are still needed to make the final decisions. The final decision on whether the advert is a success or failure depends on the ability of human beings, not AI, to read and interpret what is written on ads and the campaigns it represents.

With advances in Deep Learning, advertisers will be able to capitalise on the ability to create ads based on user behaviour and physical location. Also, AI will be able to determine what ads are best suited to the demographic they’re targeting. Artificial intelligence (AI) may now be utilised to make more lifelike digital adverts that convert at a better rate than their human counterparts. Furthermore, more advertisers will be able to leverage AI to create content, resulting in higher quality and quantity output.

AI can never provide the exact copy you are looking for. However, AI can assist you in determining the ideal advertisement copy to run.

Therefore, it is imperative that you get ahead of your competition and start utilising AI in advert creation. More importantly, by familiarising yourself with the benefits and drawbacks of AI as you learn to interact with it, you will be able to obtain a competitive advantage over your competitors.

The power of artificial intelligence is with us now and it would be a mistake not to make use of this incredible technology to better your marketing efforts. It is important to not only understand its potential but also be aware of the benefits it can yield for your brand.