So you have your business up and running, you have a small client base and wish to expand. What do you think would be a good idea at this point? Flyers? Media releases? No the answer is much more simple than that. You need to reach the masses without draining your resources and or tuckering yourself out. This is where Opt in lists come in handy.
The idea behind opt in lists, is simple whenever someone comes to your site, you place them on opt in list tag that prompts them to leave an email address. Then this address in turn can be used for promotional and business purposes. This is a very efficient and easy to use marketing strategy, and has definitely paid off for some of the biggest online firms on the planet. This e-mail listing is not solely reserved for clients, it can be used to address employees, investors, suppliers, distributors, resellers, and potential clients alike. In this day and age, it is highly unlikely that a company or even a common person does not have access to an e-mail account. With over 1 billion people globally online this year, you can bet just about all of them have e-mail, of some sort.
Permission based marketing is the way to go, if you feel you may be bothering or annoying someone, by sending them information about your product or service. The idea that you cannot send e-mail to everyone on the list is purely preposterous. Go for a high investment return audience if need be. When it comes down to it, e-mail has cornered the market on being a very fast communication devise that is cheap. It is far cheaper than using the telephone when you are dealing with the long distance charges. This could easily be one of the best marketing tools you find for your business why would you delay, and take a chance to lose more money? Many people still have no ideas to generate flow to their sites and how to do follow ups for further business. With opt in e-mail you will have an easy time keeping control of the business you can, could or will have.
This direct e-mail to client route is very slowly catching fire, and will most likely take over as the marketing method of choice in the very near future. With out a tool such as opt in list; the company cannot reach nearly as much of a potential client base as with the program. Any method proven to work and show production in a business should never be avoided. It may not work for you, but at least reviewing the information on it, and your options will give you a better idea on whether of not it would be right for you and you business.