A chat bot is a computer program that communicates through text messages.
In business it has always been the rule to be where your customers are.
It makes sense for a business to utilise chat BOTS that actually offer their users value.
One of those best chat BOTS that does it really well is the Burberry holiday chat bot - it's good at handling one specific use cases and its users are aware of the scope of the chat bot.
Buying gifts for the holidays? In this case the user has a question that cannot be handled by the chat box so it will be handed over to a customer support agent.
Reducing time spent answering repetitive questions is a great benefit for customer support. Also for the marketing department.
Chat bots can have great benefits when it comes to gathering a lot of data and you can use that data to make highly targeted personalised campaigns.
Even Human Resources can use chat bots because they reduce the effort of answering frequently asked questions and they allow the department to focus on employee satisfaction and engagement.
Chat bots have great potential for certain use cases and if that is true for your business well then why not capitalise on that?
Let us build your chatbot for you
Let us build your chatbot for you
nice post @instantedge
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