In terms of organization, regulations, moderation, servers, and general usability?

• Can I post anything and everything?
• What are the limits? Who will limit this?How?
• How will this be able to scale to the size of reddit and beyond?

What prevents this site/concept to not attract the scum of the internet who are willing to whore, lie, cheat, spam, click bait, or deploy any other dubious methods and ruin this network?

• What incentive or deterrent does someone have not to "Repost" or even plagiarize?
  -- Spam
  -- sexual or financial whoring
  --botting the network for likes, momentum, exposure, etc

Relatively new. I am currently reading the post about cheetah bot and the general steemit thread
Can go into and suggest broad answers with links to more details?
My first post