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You write stuff on the site. If people like what you write, they vote for your content and you earn tokens based on the Steem Power of the vote.

When you earn enough tokens, you can POWER UP and give out bigger votes. At first, your votes will be worth nothing, but slowly they will be worth more as your own Steem Power grows.

https://en.wikipedia.org/wiki/Steem has all the information you could ever need about Steem.

Steem
STEEM is a cryptocurrency based on the social media and content-focused Steem blockchain, which was created on March 24, 2016 by Ned Scott and the blockchain developer Dan Larimer. In terms of total market capitalization, STEEM is currently ranked at place 40. with a market capitalization of more than 159 million USD. (March 13, 2019).