The landscape for association membership has changed drastically over this past year. As a result, associations of all sizes are struggling with how to best engage existing membership to reinforce membership value and showcase the value of membership to prospective members. We’ve pulled together five simple marketing tactics for associations to leverage.
Membership growth drives
Word of mouth remains one of the most powerful ways to promote a business, including associations. Here are a few interesting statistics about word-of-mouth marketing, according to SEM Rush:
Most marketers (83%) use word-of-mouth marketing because it increases brand awareness.
43% of marketers use word-of-mouth marketing to increase sales.
64% of marketers agree that word-of-mouth is the most effective form of marketing.
READ MORE: https://azstrategicmarketingservices.com/five-marketing-tactics-for-associations-to-leverage/