Watching videos or even films sometimes is very annoying, especially when the audio is not at its best. You try to comprehend, but speech is inaudible. You strive to listen further, but words are indistinctive. For a digital marketer’s perspective, a vlogger, or any video uploader, undoubtedly, the percentage of aiming a successful campaign is very low when the audience hardly understood what the content is all about. That’s why subtitles are beneficial to any video in this age.
Audience Can Understand Video Even Without Audio
This is actually of great advantage, especially when you are in public, and you don’t want to disturb people around you. In fact, it is proven that about 80% of social media users are ultimately watching ads or any promotional videos without any sound. Facebook has this cool auto-play feature that makes its users end up watching videos on their streams, without having any idea what the product is all about.
What is the use of watching an ad if you don’t know what that is? This is why subtitles are a must. By inserting captions to all of your social media videos, they can go smoothly with auto-play via Facebook, Twitter, or your favorite social media platform that will allow your viewers not to miss what you want to deliver.
Covering A Wider Audience
Adding subtitles to your videos will ensure a wider reach of audiences beyond your chosen country or region. Large companies most likely have now adapted their videos to have a full filler of the most common languages captioned. It is an effort to work and get their products in front of new audiences to increase their global reach. By using the most common terms, people worldwide can surely comprehend what the content is.
Longer Viewing Time
Based on researches on various social media sites, videos that are viewed with captions are confirmed to increase viewing time. It appears that making your audience to read throughout your video can make it more appealing for the viewer and, therefore, more likely to reach the end of your video. So learn to subtitle your videos. Another big gratuity of adding subtitles to videos is SEO. Obtaining most of SEO has a significant influence on organic traffic to your site if done the right way.
User Engagement Rate Increase
Some social media only allow shorter videos, and to the point, others can be lengthy and need more attention. It’s a reality that people either engage with the video or discontinue watching altogether within 3 seconds of starting. Adding subtitles to the video improves the possibilities that the viewer will be engaged for longer. It helps get the viewer’s experience more delightful, with or without sound.
But is that it?
Well, yes, your video has a superb quality, the audio is as clear as the blue sky, and you think you have embedded excellent subtitles. But is that all? The answer is NO. You must at least ensure that subtitles are well synced with the video speaker or the audio. It should not be advance or too late. If this happens, it will make your video more unwatchable and irritable to the viewers’ side.
Surely, you might be thinking that manually checking word by word on your subtitles will take a lifetime, specifically when you have a long video. But that’s not a burden anymore these days because there are lots of auto video subtitles generator out there that you can try and make use with.
However, it would be best if you consider its accuracy to make sure that it is what the video is saying or useless. Aside from that, you can go for fun and stylish subtitling features like what Subtitlebee is offering to its users. Users can customize their subtitles position, colors, and anything that can make the subtitles more appealing.
The main point is that subtitles’ accuracy and perfect synchronization to the video is the most essential.