A lot has happened in 2018, the demise of ICO’s, the bear market that hasn’t quit, devastating for some, cathartic for others. All in all, it’s been a year to sort the wheat from the chaff. A year of experiences that had to happen to see the rise of companies and startups that have survived, follow through, particularly those that have utilized blockchain technology. Greater trends are materializing and 2019 will see them come to fruition.

We are in the Web 3.0 phase and ultimately the companies that focus on ideology, as well as product-market fit, have the edge. They require and advocate their ideology from day 1 as the final product and from there all else follows. Web 3.0 companies then demonstrate a profit function along with early product-market fit. Given the not-so-savory crypto-based startups that have tainted the new upcoming technology, along with the scandal surrounding Social Media, the masses are looking for an alternative with ethics and humanitarian nuances. The norm of allowing social platforms to use your activities, content, and conversations for their benefit is over.

Your voice is yours and yours alone and you should benefit from it.

Who and what is Markethive?

Markethive is recognized as the next phase having evolved from Social Networks. This is the next generation - Market Network. Built on the blockchain, it provides security, privacy to the entrepreneur, offers a fluid, collaborative culture that is a decentralized, autonomous environment which creates intellectual achievements, social habits, innovation, music, literature, technology, and commerce. This provides a social environment complete with all the inbound marketing tools of the latest technology, that champions the rise of the Entrepreneur.

The Ideology of Markethive

To have a predominantly free system that allows freedom of speech, total privacy and transparency, promoting education for the youth through to the seasoned entrepreneur providing support, network, tools and motivation to experience entrepreneurialism, sovereignty and success resulting in a complete ecosystem with universal income.

Markethive is creating a social network that is integrated with state of the art blockchain, cryptocurrency, and inbound marketing technology. Because Markethive is decentralized, autonomous and controlled by its entrepreneurs and holders of MARKETHIVE, its coin (MHV), will share and benefit from its success. The company has just started producing the Markethive Coin (MHV) and it’s interesting to note the total number of coins being mined is 8,888,888,888 to be exact.

Markethive’s Product-Market Fit

With a history of over 20 years in Inbound Marketing, including SaaS, CRM, and CMS, Markethive does have the edge and is on track to bring proven products and services to a much needy market. It is essentially the process of attracting prospects via content creation, creating brand awareness and integrity leading to a healthy relationship with the customer. These marketing tools that have been consistently successful over the years are now integrated with blockchain technology which resolves the issues notorious with centralized platforms, making it a fairer, more autonomous experience for the entrepreneur.

The free Inbound marketing platform built on a social media interface incorporates blogging, email marketing & automation complete with cutting-edge autoresponders, social media monitoring & publishing, SEO & analytics, landing page creation, all of which the Markethive member is paid to learn and utilize these products and services. In addition, the Entrepreneur 8 point program provides lucrative opportunities to manifest multiple streams of income, thus creating Universal Income.

Markethive’s Focus Is On CLV - the “Pièce De Résistance”

Customer Lifetime Value (CLV) is the amount of value a customer contributes to your business over their lifetime. It starts with a new customer’s first purchase, contract or subscription and ends when they cease buying the product or cancel their subscription. This is called the “moment of churn.”

Markethive has changed the playing field for what is known as the Customer Lifetime Value. As their ethos is about collaboration and relationships, they have blurred the line, or merged the line, between "customer" and "connection".

Facebook, LinkedIn, Twitter create "connections"
Ebay, Amazon, Freelancer, create "customers"

Markethive delivers "associates" that are both connections and customers, so the value and longevity are far more valuable and more likely to build into long-term clients. Markethive has the technology that captures the information from leads that are worth a minimum of $200 each if you were to buy them. Their Loyalty Program makes the leads even more valuable.

Conclusion - The New Era

Blockchain technology provides new infrastructure to build the next innovative applications beyond cryptocurrencies. It'll drive profound, positive changes across business, communities, and society. Simply put, there is privacy, transparency and any data or information stays the ownership of the user, not the company where it can be sold or shared for profit. Markethive, coupled with the blockchain has been implemented on a social media platform making it decentralized.

It's becoming well-known the oligarchs have been in a data selling scandal and many users are up in arms about it and fed up. Facebook, Google, Twitter, and LinkedIn are all centralized and also need to make a profit for its shareholders somehow. Blockchain-based Companies like Markethive, derive their profit from the projects that are underpinning it, plus the products and services they deliver, therefore they are able to give back to its users in many forms, including remuneration for using the platform. In essence, they give the power back to the people.