Highlights from TechTarget B2B Summit in Sydney - 25 Oct 2017

I attended the TechTarget ROI Summit in Sydney (25 Oct 2017). Here are some of my highlight Tweets from the event #TTGTSummit. http://www.techtarget.com/events/worldwide-roi-summit-sydney/

9.30am : Intro by Greg Anderson VP APAC Sales, TechTarget

1. I'm attending the @TechTarget ROI Summit in Sydney today. Anyone else going? pic.twitter.com/qNZU8VKpQJMark Vozzo@MarkVozzo·Tue, Oct 24 2017 22:37:46ReplyRetweetFavorite
   
2. Nice explanation of 1st, 2nd and 3rd party data. @TechTarget is 2nd party data. /Via #techtarget pic.twitter.com/aOjgxYRzQ8Mark Vozzo@MarkVozzo·Tue, Oct 24 2017 22:39:35ReplyRetweetFavorite
   
3. Attn Marketers: Here's the beauty of @TechTarget - there contact data is layered with intent data from their sites (1st party) #TTGTSummit pic.twitter.com/thaYsH69bNMark Vozzo@MarkVozzo·Wed, Oct 25 2017 03:16:07ReplyRetweetFavorite
   
4. Nice summary of pros and cons of different intent data sources. There is consolidation that will happen in this space. /Via #techtarget pic.twitter.com/ZIY0zmmoMeMark Vozzo@MarkVozzo·Tue, Oct 24 2017 22:42:21ReplyRetweetFavorite
   
5. "Not all web based intent data is created equal" /via @TechTarget B2B ROI Summit Sydney. #techtarget pic.twitter.com/xlfNxcs5P0Mark Vozzo@MarkVozzo·Tue, Oct 24 2017 22:48:02ReplyRetweetFavorite
   
6. This is a brilliant checklist by @TechTarget on what are the key questions to ask data providers /via #techtarget B2B ROI Summit Sydney. pic.twitter.com/LPYOC0HpO1Mark Vozzo@MarkVozzo·Tue, Oct 24 2017 22:50:38ReplyRetweetFavorite
   
7. A nice summary of @TechTarget offering /via #techtarget ROI Summit. pic.twitter.com/l97t1FPKTdMark Vozzo@MarkVozzo·Tue, Oct 24 2017 22:55:36ReplyRetweetFavorite
   
8. The marketing tech landscape via  http://www.chiefmartech.com  presented at @TechTarget ROI Summit. pic.twitter.com/3yWewxOIYmMark Vozzo@MarkVozzo·Tue, Oct 24 2017 22:57:19ReplyRetweetFavorite
   

Greg Wood Director, AP Marketing Sciences, SAS
We take a real life look at how today’s most successful B2B tech marketers are leveraging data to identify their addressable market and influence active researchers. In a conversation with Greg Wood we learn how we can accelerate ROI from a variety of marketing activities including lead generation, automated nurture, account-based marketing and targeted brand-building initiatives by using data throughout every step of our marketing efforts.

1. Taking to the stage is Greg Wood from @SAS at the @TechTarget ROI Summit. #techtarget pic.twitter.com/df40zOuxiuMark Vozzo@MarkVozzo·Wed, Oct 25 2017 01:52:51ReplyRetweetFavorite
   
2. Great point by Greg Wood from SAS - Providing content to the influencers helps close deals rather than content only to C-level #techtarget pic.twitter.com/leufBqqihJMark Vozzo@MarkVozzo·Tue, Oct 24 2017 23:05:02ReplyRetweetFavorite
   

Paul Dolan Research Director APAC, SiriusDecisions
In B2B, the SiriusDecisions Demand Waterfall® is recognised as the gold standard for measuring the health of demand creation and demand management processes. Since the Demand Waterfall was rearchitected five years ago, demand creation strategies and supporting technologies have continued to rapidly advance. As a result, this iconic model has evolved to provide B2B organizations deeper insight and enhanced visibility into demand creation performance.

1. This presentation will provide the following benefits to sales, marketing and product:
   - Discover how the Demand Waterfall is adapting a more account-centric approach to demand creation and demand management
   - Understand how advanced analytics provide a high-resolution view of which prospects are in-market, and how this changes the measurement of an organisation’s demand creation process
   - Learn how to measure the progress of demand creation in multi-solution, multiple buying center environments
   
2. Next up: Paul Dolan , Research Director from @siriusdecisions takes the stage at @TechTarget ROI summit in Sydney. pic.twitter.com/1qFxH0qfamMark Vozzo@MarkVozzo·Tue, Oct 24 2017 23:22:37ReplyRetweetFavorite
   
3. Paul Dolan from @siriusdecisions will be showcasing and talking about the #demandwaterfall /via #TechTarget ROI summit. pic.twitter.com/rSyQxahM4vMark Vozzo@MarkVozzo·Tue, Oct 24 2017 23:26:48ReplyRetweetFavorite
   
4. Nice sldie - the evolution of the #demandwaterfall by Paul Dolan of @siriusdecisions/via @TechTarget ROI summit. pic.twitter.com/rPZreNxOFKMark Vozzo@MarkVozzo·Tue, Oct 24 2017 23:31:05ReplyRetweetFavorite
   
5. The B2B market has evolved and hence the #demandwaterfall has changed . Some great questions raised by Paul Dolan. /Via #techtarget pic.twitter.com/iqERS3NGELMark Vozzo@MarkVozzo·Tue, Oct 24 2017 23:37:12ReplyRetweetFavorite
   
6. This is a brilliant diagram for B2B marketers . Thx Paul Dolan from @siriusdecisions at @TechTarget ROI summit. pic.twitter.com/pwZ09MKwEJMark Vozzo@MarkVozzo·Tue, Oct 24 2017 23:37:52ReplyRetweetFavorite
   
7. Learning from @siriusdecisions on lead verification & generating qualified demand #Techtarget ROI Summit pic.twitter.com/0tCItf5UdCSam @HubSpot 🏝️@samshoolman·Tue, Oct 24 2017 23:51:46ReplyRetweetFavorite
   
8. Great point by Paul Dolan that your B2B solution you are selling to an organisation may be making roles obsolete. /Via @TechTarget Summit pic.twitter.com/pnOEyrgJEOMark Vozzo@MarkVozzo·Tue, Oct 24 2017 23:43:58ReplyRetweetFavorite
   
9. Thanks Paul Dolan from @siriusdecisions for walking us through the 2017 #demandwaterfall /via @TechTarget ROI summit Sydney. pic.twitter.com/V9FlS1B6tNMark Vozzo@MarkVozzo·Tue, Oct 24 2017 23:52:48ReplyRetweetFavorite
   
10. Some gr8 action items from @siriusdecisions on #DemandWaterfall & shifting from individuals to demand units (buyer groups) /via #techtargetpic.twitter.com/7Xaqhvnc4AMark Vozzo@MarkVozzo·Wed, Oct 25 2017 00:00:59ReplyRetweetFavorite
    

David Lane Product Marketing Manager, TechTarget
Topic: The Hidden Power of Brand

1. Investments in brand building are often viewed as hard to measure and, therefore, difficult to justify. In this session, we’ll share the quantifiable impact that contextual display can have on your marketing and sales success, specifically how effective it is at getting prospects to respond to your messaging and elevating your shortlist consideration.
   
2. David Lane from @TechTarget takes to the stage talking about Brand marketing at #TTGTSummit #techtarget ROI summit. pic.twitter.com/zRVkQSQSvPMark Vozzo@MarkVozzo·Wed, Oct 25 2017 00:27:18ReplyRetweetFavorite
   
3. Attn Marketers : some great data shared by @TechTarget on brand advertising on their platform #TTGTsummit pic.twitter.com/SfCId2wEhFMark Vozzo@MarkVozzo·Wed, Oct 25 2017 00:29:51ReplyRetweetFavorite
   
4. A nice slide showing the uplift of pipeline as a result of a 'brand' component with the campaign mix. #TTGTsummit @TechTarget pic.twitter.com/aIeQZkCxObMark Vozzo@MarkVozzo·Wed, Oct 25 2017 00:33:31ReplyRetweetFavorite
   

IT Buyer Panel: The Changing Face of Technology Buy
What are IT buyers looking for when they have a purchase to make and what are the best ways to engage them during that research journey? Come prepared with questions for your actual prospects. Senior IT leaders from across APAC talk about the changing shape of buying teams and their personal experience in a technology purchase process.
Panel moderator:
Tom Walker, Client Consulting Manager, APAC, TechTarget
Panelists:
Ian Gibson , CIO, SuperChoice
Rob Roberts, Head of IT, The Royal Australasian College of Physicians
Winston Benedict, CIO, Dentsu Aegis Network

1. Next up: CIO Buyers panel from Royal Australasian College of Physicians, SuperChoice and Dentsu Aegis Network. #TTGTsummit #techtarget pic.twitter.com/LUgo8a9awfMark Vozzo@MarkVozzo·Wed, Oct 25 2017 00:40:07ReplyRetweetFavorite
   
2. "Don't underestimate the value of references" - Winston Benedict #CIO at @dentsuaegis #techsales #Casestudies #Techtarget ROI Summit pic.twitter.com/1BtJTuqxjHSam @HubSpot 🏝️@samshoolman·Wed, Oct 25 2017 01:07:03ReplyRetweetFavorite
   

Marketing Panel: Data’s Value Across the Marketing Ecosystem
The use cases for pre-purchase data are varied and often rely on execution from marketing partners like those you enlist to create content, nurture leads and qualify prospects. In this panel, we talk to some of marketing services providers in Australia about how they’ve seen successful companies put data at the heart of everything they do.
Panel moderator: Jon Panker
Panelists:
Marcus Wilkinson, Managing Director, Rombii
Tim Johnston, Director, Demand Generation, APAC & Japan, ON24
Greg Anderson, VP APAC Sales, TechTarget
Sam Shoolman, ANZ MidMarket & Corporate Sales, HubSpot

1. Next up: Marketing panel talking abt "Data's value across the marketing ecosystem" #TTGTsummit /via @TechTarget pic.twitter.com/vmipSJvxLPMark Vozzo@MarkVozzo·Wed, Oct 25 2017 01:15:05ReplyRetweetFavorite
   
2. Nice marketing panel: Greg Anderson @TechTarget , Sam Shoolman @HubSpot , Marcus Wilkinson @rombii_ & Tim Johnston @ON24 /via #TTGTsummitpic.twitter.com/FPG3hhaJ0CMark Vozzo@MarkVozzo·Wed, Oct 25 2017 01:20:52ReplyRetweetFavorite
   
3. Nice insight in the power of content. The CIO of SuperChoice was moving to cloud & was a 'veracious readers' on @TechTarget #TTGTsummit pic.twitter.com/uHoBmzr2tdMark Vozzo@MarkVozzo·Wed, Oct 25 2017 00:56:05ReplyRetweetFavorite
   
4. Gr8 quote by CIO @dentsuaegis abt references - content that shows how to 'Save money, keep money or keep you out of jail.' #TTGTsummit pic.twitter.com/ir5jSvkfHXMark Vozzo@MarkVozzo·Wed, Oct 25 2017 01:14:50ReplyRetweetFavorite
   
5. Mark Vozzo@MarkVozzoNicely said at #TTGTsummit by Marcus Wilkinson @rombii_ "The challenge in Tech selling is the salesperson needs to show value on cold callsWed, Oct 25 2017 01:36:42ReplyRetweetFavorite
   
6. Mark Vozzo@MarkVozzoPart 2 "... do not expect the sale, instead get to understand to customer's challenges ." #TTGTsummitWed, Oct 25 2017 01:38:07ReplyRetweetFavorite
   

It's a wrap...

1. It's a wrap. Great content and discussions at the @TechTarget ROI summit in Sydney . Thx Jon Panker and team. #TTGTsummit pic.twitter.com/WnpbHzeKkDMark Vozzo@MarkVozzo·Wed, Oct 25 2017 01:50:40ReplyRetweetFavorite
   

Thanks TechTarget for hosting this event.