In response to the flood of digital debris flooding the internet, Google responded swiftly and mercilessly. Their Panda and Penguin updates penalized low-quality content, knocking it off their rankings in favor of material that was actually useful to the public. A bit of recent history represents the first and overarching principle of link-building in 2022: white hat tactics all the way. If you revert to shady link-building practices of the past, you risk being gobbled up by a penguin.
As a starting point, here are some of the most effective white-hat link-building strategies you can use in 2022 to bring the most visitors to your site. (https://www.rankwatch.com/blog/5-effective-strategies-to-generate-backlinks-in-2022/)