Le Labo - Antwerpen

Le Labo is a niche fragrance house founded in 2006 in New York by Fabrice PENOT and Edouard ROSCHI. They operate under the umbrella of Estee Lauder. They currently offer 15 different scents. All of them are unisex. The name of each of their fragrances consists of the name of the main note followed by a number, representing the total number of notes used in the composition.

What makes this house stand out is that after you have chosen your favourite perfume, they freshly prepare each bottle and provide it with a customized label. This creates a truly unique shopping experience that many fragrance lover will adore.

The following YouTube video gives a brilliant introduction to the brand:

I can also fully get behind their mission statement which I found on their website:

"We believe...
We believe that there are too many bottles of perfume and not enough soulful fragrances
We believe the soul of a fragrance comes from the intention with which it is created and the attention with which it is prepared
We believe fine perfumery must create a shock - the shock of the new, combined with the shock of the intimately familiar
We believe that fine perfumery must be irreverent
We believe it is more humane to test cosmetics on New Yorkers than on animals
We believe celebrities should pay full price
We believe the future of luxury (hence of perfumery) lies in craftsmanship
We believe in the soulful power of thoughtful hands: hand-picked roses, hand-poured candles, hand-formulated perfumes and handshake agreements
We believe in the passionate souls who work close to us
We believe in Hafiz's take on life : "Act great, dear. Always act great"
We believe New York made us this way, with a dose of Wabi-Sabi and a few lines from Thoreau
We believe we/you should put away our modern tools and take the time to smell the roses along the way
We believe that we are only young once, but we can be immature forever
And we believe that explanation kills art. Therefore, forget about all of this !"

Le Labo has shops in most major cities around the world including my home town, Antwerpen.

The Antwerpen store is located at Wapper 18, 2000 Antwerpen (📞 03/232.84.20).
It is open from Monday to Saturday from 10.00 until 18.00 h.

For more information visit lelabofragrances.com

Take care,

Erik