without a doubt, the most interesting thing happening right now is the deal between staples center and crypto.com with 700 million dollars on the table.
well if you haven't heard yet, staples centre is getting its christmas gift early this year and it's a new name. the name is crypto.com and it just made the staples center's bank accounts $700 million heavier.
not gonna pretend like I know all the details about the deal, but what I know is the staples center in los angeles, home to some of the biggest names in sports, like the lakers, clippers and the sparks are gonna take up a new name this december. the owners of the arena and the singapore cryptocurrency exchange confirmed that crypto.com are paying a sum not less than $700 million for the naming rights of the arena, which is going to last for 20 years.
on dec 25th, a match between the lakers and the nets will debut the new logo. while it won't be until June 2022 before all the signage of the staples centre would be changed for that of crypto.com.
in my opinion, this goes to show that crypto is here to stay, it's a coming of age deal that leaves the whole of the crypto community in a positive light. it's one of the biggest naming deals in sports history, the best part about the whole deal is it's a big win for every cryptocurrency as well as their projects. talk about making a statement, a downright legendary one at that. all in all, it's a wonderful time to be part of the crypto marketplace.
merry christmas, staples center. happy new year, crypto.com Arena