Big Data
How will the Big Data change the global travel and tourism industries? Big Data makes it possible to study and intelligently scan millions of bytes of information. That’s why it has a great economical potential and its role will grow even further in the future. It claims to offer deeper knowledge, greater insights and risk-free product development.
Travelers are more informed than ever before. They can study foreign cities in great detail to learn about primary attractions and risks. Unfortunately, this information has scared some people away from traveling. The report has found that 67% of travelers prioritize safety over adventure. This is a significant change from previous generations.
Tourism brands can play an important role in shaping decisions of travelers. They need to understand the changing desires of their customers and share information that influences their decisions. Luckily, 53% of companies are adopting big data analytics to resolve this issue.
The use of Big Data allows Cubaaz to put certain data into relevance and turn it into useful information. We talk about real-time information about users, their movements and their preferences. All the knowledge gathered thanks to this technology, both supply and demand of the sector, offers a wide range of possibilities and advantages in the tourism sector.
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https://www.linkedin.com/company/cubaaz/