Bitcoin is scarce. There will only be 21 Million BTC. If every Millionaire in the world wants one, there are not enough for every one to have a whole BTC.
More people adopting and buying bitcoin will raise the price.
This technology is still at a relatively early stage. Think the internet in the mid-nineties when the majority thought it was only for nerds and had no real use.
The market capitalization of bitcoin is still tiny, compared to gold, credit cards or the stock market.
Read this Article For more Detail : :
http://www.visualcapitalist.com/worlds-money-markets-one-visualization-2017/
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