Paris Hilton, Floyd Mayweather Seen in ICO Ads As Cryptocurrencies Hitting Mainstream
Last year, there were a relatively small number of people and investors
who took the chance to try trading money, products, and services using
Bitcoin and Ethereum. Today, celebrity endorsers, mainstream athletes
and celebrities like Floyd Mayweather and Paris Hilton
have been seen in various ICO advertisements.
Looking forward to participating in the new @LydianCoinLtd
Token! #ThisIsNotAnAd https://pic.twitter.com/a8kT9eHEko
— Paris Hilton (@ParisHilton) September 3, 2017
In fact, in May 2017 a huge, unconventional advertising billboard
was seen by the public. It was dark and mysterious, with a
glitch-like animation and the rotating wireframe logo of EOS.
It was during that same month that Block.one announced the EOS,
a platform for decentralized software, in New York.
Targeting ordinary people
While Block.one CEO Brendan Blumer said that the advertisement
was targeted at developers who want to attend the EOS Conference
in June, it seems like it also attracted the curiosity of the wider public.
Further, Blumer said that the advert did not mean to canvass investment.
Meanwhile, cryptocurrency advertisements are also seen across
different cities in the West. These ads are targeting ordinary
people, persuading them to invest. More and more financial
institutions, as well as trading platforms, are trying out
Bitcoin and Ethereum for the first time.
Trend is both a giant bubble and genuine breakthrough?
Due to the number of advertisements and endorsements
of cryptocurrency, not to mention the growing number
of investors, detractors argue whether the world is in a
giant bubble or a technological revolution.
Simon Taylor, co-founder of 11: FS, a fintech consultancy in London, said
"This is both one of the most ridiculous bubbles in history
and a genuine breakthrough. And as a genuine breakthrough,
it's a breakthrough because there are new ways to fund
and monetize the building of infrastructure that is shared,
and that to me is really exciting."
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https://steemit.com/@cryptomillion
Enjoy!
