Just sounded like your argument for it not being a "Scam" was that people have gotten payouts.

You are giving away BTC that goes up in value and recalculates it to usd.
BTC-BCC-USD then you get BCC back based on your USD not your original BCC deposit.
So your are hedging into USD not BCC. Site has 95% of volume so they are the market maker here. 10 biggest wallets hold around 60% of the coins.
The only real function i can see with the coin is to hide this recalculation and controlled deflation.
That's my take on it a least.

Good read if someone is interested in this kinds of things Look up
Bernie Madoff $65 billion ponzi it went down because of the 2008 market crash. His ponzi lasted for almost 20years.