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SHENZHEN, 07 AUGUST, 2018 – Ninety Plus Group Limited, a China-based entertainment and promotion company has announced its strategic partnership with the ENDO Blockchain Protocol, as was told by the company’s official representatives on 07th August.

Ninety Plus Group, which specializes in the organization of events and management in various fields of entertainment, like fashion, music, and sports, has made the decision to integrate ENDO Blockchain Protocol for the protection of intellectual property and distribution of property rights. According to Richard Chiang, American-Chinese investment professional and owner of Ninety Plus, the company has long faced issues concerning the complexity of verifying property right holders and the incorrect distribution of rights in the entertainment industry as a whole. Chang also mentioned the lack of a unified ticketing database, which often results in the sale and distribution of fake concert tickets.

ENDO Blockchain Protocol solves certified information tracking and encrypted information storage issues and offers a single and secure environment solution for various kinds of important data. All personal, corporate and publicly available data about property rights, identity, tracking records and the like can be controlled through the ENDO Platform, at the same time guaranteeing the privacy of personal data, by providing protected access to stored information to third parties of the client of the service.

“Through integration of the ENDO Blockchain Protocol, Ninety Plus will solve crucial issues of ownership and property rights, as well as the protection of intellectual property”, said Chang. ENDO will create a decentralized, unified copyright and distribution of rights register, customized and adapted to all existing Ninety Plus databases. The solution will also include a Blockchain-based, unified ticketing system and a certified distributor verification system, which will eliminate forgery and theft of intellectual property and the rights thereof.

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