According to recent news, Reliance Jio(part of reliance industries) is planning to launch it's own cryptocurrency.
Jio is already a big player in the indian telecom market. So this coin will bring huge user base, that will only grow in upcoming years due to the quality of the Jio network.
Jio coin could be used to buy services which Jio Apps provides. In future, it could be as big as Apple.
Jio coin as a cryptocurrency will hold value because of 25 years old trust and a big network of Reliance Communication which will be acquired by Jio.
I recommend buying in this ICO. It's potential is huge.