I think our biggest hurdle to mass adoption lies in the complexity of the technology. If they can find a way to simplify EVERYTHING about cryptocurrency then there will be a flood of new money coming in.
Right now it's so complicated that everyone I know is having a hard time even just grasping the concept of the blockchain. Then you start throwing around terms like "private keys", "public addresses", "block times" and people just zonk out!
Half of my friends don't understand and will never get on board, the other half are perplexed beyond belief and don't know where to start.
I have been using crypto for 4 years and still have to constantly research and learn about the technology. It is by far the biggest game changer of our time but they need to increase the simplicity.
I agree, any company that can simplify the exchange of coins online as well as in real life with little start up knowledge required would position themselves for a lot of gain.
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