The Swiss luxury watch brand Hublot presented its new Big Bang Blockchain watch in an official announcement on September 19. The new model has been launched to commemorate the next tenth anniversary of Bitcoin (BTC).
According to the launch of Hublot, the limited edition of 210 pieces can only be purchased with BTC. The number of units symbolizes the fact that the number of bitcoins will never exceed 21 million.
To promote and sell the model, Hublot has partnered with Octagon Strategy Limited (OSL) - an important Asian digital asset broker that will help process customer data during pre-sale.
To buy a Big Bang Blockchain, a customer must register on a dedicated website. OSL will confirm the data and send the payment details by email. The new Hublot model will be delivered to its buyers at the beginning of 2019.
The Swiss elite brand also paid tribute to blockchain technology, calling it "a revolution in the financial system". Hublot also explained the importance of decentralization:
"By enabling the distribution of digital information, Blockchain technology creates the backbone of a new type of Internet. Well recognized for its originality, technology is considered one of the most powerful and fastest growing trading tools, not to mention the unlimited possibility of use in different aspects that will revolutionize diverse rules of the industry and the commerce ".
The Swiss brand is not the only one to commemorate the next anniversary of Bitcoin. For example, an art gallery in Paris announced an exhibition called Bitcoin Art (R) evolution which aims to "show the potential of cryptocurrencies".
According to a press release, each item in the event can be purchased with BTC as well as with other cryptocurrencies (Litecoin, Monero, Ethereum).
Bitcoin originally arose in 2008, at the height of the global financial crisis, when a white paper written by the pseudonym Satoshi Nakamoto was published.
The white paper, titled "Bitcoin: an electronic point-to-point cash system," was launched at bitcoin.org on October 31 - a date that is widely considered to be ground zero for BTC, although the first real bitcoin was mined in January 3, 2009.
During the almost ten years since the mine of the first Bitcoin block, many have proclaimed cryptocurrency dead - more than 300 times in general, as Cointelegraph previously reported. However, BTC remains the most popular cryptocurrency in the world, with a current market capitalization of more than $ 115 billion, according to CoinMarketCap.
