Last year, Bitcoin and a group of cryptocurrencies quickly became "popular", attracting people to chase. One of the most representative is the surge in search for "bitcoin" on Google. In mid-December, Bitcoin search fever soared to 100%, ranking second in Google's 2017 hot topic list, the btc to usd price has soared to $20,000 at the same time. However, the currency market is unpredictable, and the cryptocurrency such as Bitcoin seems to be overnight. As prices have plummeted, people seem to be greatly less interested in it.
Bitcoin search heat: from 100 to single digits
On October 5th, as of last week, the global Bitcoin search fever dropped to 8, and Google search Bitcoin (bitcoin coin) and Ethereum (eth coin) hit an 18-month low. And the search fever has become more and more serious. One of the reasons for the decline in Bitcoin and Ethereum search heat is the current bear market environment, where people's desire to invest falls, which is reflected in the search fever. Related industries are also facing problems such as falling performance, and the global first mining machine manufacturers are also actively expanding additional business.
Let’s understand the search heat change data of Bitcoin, Ethereum and blockchain over the past year based on a set of data:
Bitcoin search popularity (using "Bitcoin" as a search keyword):
United States: Down to the lowest point of 6 as of October 6
China: Down to the lowest point of 7 as of October 6
Global: Down to the lowest point of as of October 6
Whether it is in the world, China or the United States, the popularity of Bitcoin search in the past year has generally declined, only soaring at the end of 2017, and then all the way down.
Ethereum search heat (using "Ethereum" as the search key):
United States: currently at its lowest point 7
China: around at 25
Global: Down to the lowest point as of October 6
In the past year, Ethereum's search data was similar to Bitcoin, and US and global data also surged only at the end of 2017 and then continued to fall. The ethereum price also declined dramatically in the bear market.
Blockchain search popularity (using "blockchain" as a search keyword):
As a technology closely related to cryptocurrency, the search heat of blockchain is naturally closely related to cryptocurrency. At the end of 2017, the blockchain Google search fever climbed to 100 (using "Blockchain" as the search keyword). At the end of last year, the Google search heat of the “blockchain” also showed an upward trend. As for the blockchain search data this year, the overall trend is still lower. And it is roughly the same as Bitcoin and Ethereum search trends.
On the whole, these search data are in line with the current market performance, to a certain extent, reflecting the public's attention to the blockchain and cryptocurrency.
The bear market may be the main reason for the decline in search data, but the data is not eternal. As blockchain technology is being paid more attention and applied, it is believed that the degree of attention will gradually increase. This may be the only way for blockchain technology to be mature.