- The new policy that will be run by Google keeps all its products clean of any form of advertising related to cryptocurrency or digital currencies like Bitcoin.
Google recently updated its policy on ads related to financial services. This leads to the blocking of all ads that have a relationship with cryptocurrency, such as an initial coin offering (ICO), a digital wallet, to the means of trading.
The decision applies to all parties playing in the digital currency sector. This makes the company legitimated in the offer cryptocurrency was not spared in banning advertising on all products owned by Google.
- In a statement on his official website, Google said that the implementation of this new policy will begin running in June 2018.
"We can not predict the future of cryptocurrency will be what it is," said Scott Spencer, Director of Sustainable Google Ads, as quoted from CNBC, Thursday (15/3/2018).
"But we've seen quite a lot of customer losses as well as potential dangers to customers in a sector we're very careful about dealing with," he added.
Google's approach to responding to the appearance of digital currency ads is similar to Facebook. The social network made by Mark Zuckerberg has previously decided to sentence against ads that have links with cryptocurrency in early 2018.
In 2017, Google claimed to have successfully removed more than 3.2 billion ads that violated its policies. That figure is almost twice that of 2016 which is in the range of 1.7 billion.
Ads on Google also became one of the largest revenue sources for its parent company, the Alphabet. 84% of its revenue in Q4 2017 comes from advertising, while behind it is cloud technology sector (14.5%).
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