Ripple is the only digital asset specifically designed for banks and what's differentiates ripple from the rest of the cryptos is that it's its supply is largely controlled by just one company, San Francisco-based Ripple. While the company has the control and it's not mined or created by the community every little drop can really put a pressure on it's price. Because it has a large supply and the fluctuation in the market price was high, Many people dumped it, and continue to do, because to them, it does not look like the price is going to rise again, the plus is that mainstream media is thrash talking about cryptos down fall, more and more.