Bitcoin, on January 3 2018, was worth $15,152.61 (£11,141.41) just after 8am.
This comes months after its price exceeded the value of an ounce of gold for the first time – then about £940.
But investors are worried by the currency’s volatile nature and the market’s inability to cope with sudden shifts in demand.
An eBay executive told Yahoo Finance the tech giant is “seriously considering” accepting bitcoin payments after its recent success.
John Taylor Jr, president and founder of research firm Taylor Global Vision in New York, on the other hand, believes Bitcoin will soon crash, even though it hasn’t reached its peak yet.
The cryptocurrency’s recent record of nearly $20,000 has been attributed to surging demand in China, where authorities warn it is used to channel money out of the country.