Yahoo probably may have some popularity, but it probably won't stick around for a while with people. Yahoo will need to be better than Binance if it wanted to taste any success at all. For Binance is so, so, like very, very, easy to use to trade and increasing your investments. Binance does not ask for your SSN or other personal info. It is just like a wallet or a twitter account really, but with a lot of security. Love it to pieces. Anyways if Yahoo turns out to be better or remotely close to Binance I wouldn't want to switch to it since you could say I have become one with the Binance.