Advertising on the Internet gradually it has forced out other forms of advertising and has filled with itself even those niches, which earlier not used. For example, now advertising appears when watching a short video, reading personal messages and visiting social networking pages.
For most of the advertisers, the Internet is the primary communication channel with the consumers. However, such companies as Facebook, Twitter, Instagram, and Google act as intermediaries between advertisers and site owners allowing customers to launch advertising on their media network. At the same time, these companies use content loaded into their services to increase their community and consequently increases profit.
As this multi-billion dollar industry managed by large commercial corporations that control what we see, it is no wonder that they get profit at the expense of valuable content created by often underpaid or even unpaid "creative minds." The users creating a valuable resource for the companies remain with "pennies" and a pathetic opportunity to monetize content using advertising schemes. For other users such as viewers and curators, it is even worse. The social activities of these users, their feedback and recommendations do not receive any compensation.
The future of media is behind monetization which implying that people's time, their attention and creativity is not less than economic activity. With the help of the MEDIA protocol, everyone will be involved in the monetization process, from advertisers to ordinary consumers with their opinions and assessments. After all, the perception of a person, his reaction to the emergence of a new product is also essential for other people.
The MEDIA protocol seeks to completely rebuild the digital content ecosystem and redistributing power from third-party intermediaries, with an incentive-driven model in which each participant can monetize their actions.
Why is the MEDIA protocol much more useful than traditional approaches to Internet advertising?
If a random platform about which you never heard says: "Publish your ad on my website, and millions of people will see this ad" will you believe it? I won't believe it. False cliques which only in 2017 cost to the companies more than 16 billion dollars remain still one of the main problems of the advertising industry. We do not have the opportunity to find out whether the sites tell the truth about their attendance. And even if you install analytics system measuring the number of displays of announcement you would not be entirely sure that it is real people and not simple bots which were used platform owner for the increase in the profit.
Use of the MEDIA protocol will allow charging only for real views of advertising. Among other things, the MEDIA protocol will help reduce the amount of online fraud, because blockchain technology is not subject to hacking. Now, using the MEDIA protocol, you can verify the authenticity of each user with an accuracy of 100% and the authenticity of clicks that the site sells. It means that both the advertiser and the site itself will no longer need intermediaries, and they will be able to exclude them from the business by keeping their money.
Why is it beneficial for content creators and ordinary users?
The lack of the system of distribution of wealth explains why such companies as YouTube, Twitter, and Facebook have steady growth and the income of curators and creators of content decreases. Unfortunately, this is one of the most underappreciated roles in the media industry. Most platforms do not reward ordinary users for their efforts to share information with others. As a result, many do not want to waste time creating content without any compensation.
However, the MEDIA protocol creates a platform on which consumers can monetize their actions without the intervention of centralized corporations. Instead of giving the most part of means to corporations, publishers and platforms that implement the MEDIA protocol can attach a predetermined number of MEDIA tokens to any part of the content they create, tracked by the URL. In fact, the sales center transfer to the side of the MEDIA protocol.
As a result, instead of feeling uncomfortable because of losing your time, users can most effectively use every minute, monetizing it and earning MEDIA tokens in their daily activities. Customers interacting with platforms that support the MEDIA protocol can earn tokens by interacting with published content (including articles, videos, audio, and images). This can be a reward for viewing, reading, commenting, etc.
To start earning MEDIA tokens, download the CryptoCatnip application. This application is available for download in the beta version on the ~iPhone and Android. Users of the application get the opportunity to enjoy and interact with a wide range of news and receive MEDIA tokens.
Learn more about MEDIA Protocol:
Website
Whitepaper
BitcoinTalk
Facebook
Twitter
LinkedIn
Telegram Community
Telegram Announcements
Medium
YouTube
My bitcointalk username: Sofa_Sh
My bitcointalk link: https://bitcointalk.org/index.php?action=profile;u=1286131
It is really helpful and use full information. Thank you for sharing this information with steemians dear @sofash.
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MEDIA Protocol's Team seems very promising. Would like to see how they execute . Project has a lot of potentially.
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